The Creative Lead - Photo & Video is responsible for defining and elevating the brand’s visual storytelling through high-quality photo and video content. The role ensures strong creative direction, consistent execution standards, and compelling brand expression across all customer touchpoints, including campaigns, digital platforms, social media, and in-store communications.

Creative Planning & Visual Direction

• Assist Head of Creative in translating marketing plans and campaign briefs into strong photo & video concepts aligned with brand strategy.
• Define and evolve visual direction, including style, tone, and execution standards for all photography and videography outputs.
• Ensure all visual storytelling frameworks are consistent with brand identity, positioning, and campaign direction.
• Continuously update and refresh visual approach based on market trends, cultural insights, and platform evolution (e.g., social-first formats, short-form video trends, visual storytelling benchmarks).
• Own and maintain creative quality standards, providing clear guidelines to ensure consistent execution across all outputs.

Creative Production & Campaign Delivery

• Lead end-to-end production of photo and video assets, including pre-production, shoot execution, and post-production coordination.
• Oversee production planning and logistics including casting, location scouting, set direction, and shoot preparation.
• Ensure timely delivery of high-quality visual assets aligned with campaign timelines and content calendars.
• Collaborate closely with Marketing, Brand, and Operations teams to translate campaign requirements into effective visual outputs.
• Support cross-functional teams (e.g., Marketing, HR, Operations) in developing photo and video content beyond core campaigns, ensuring alignment with brand standards and creative direction.
• Provide guidance to internal teams on content creation best practices to ensure brand consistency when production is not directly handled by the role.
• Work with Graphic Design team to ensure consistency between static, motion, and photography assets across all channels.
• Partner with Media teams to ensure visual assets are optimized for platform requirements and performance objectives.
• Review and ensure all outputs meet campaign intent, brand guidelines, and channel specifications prior to release.
• Manage asset adaptation and versioning to support multiple formats, channels, and use cases.
• Incorporate performance insights and feedback to continuously improve content effectiveness and production approach.

Vendor & Production Management

• Source, evaluate, and manage external production partners including photographers, videographers, directors, and production houses.
• Manage production budgets, scopes of work, timelines, and deliverables to ensure efficiency and quality output.
• Negotiate with vendors to optimize cost, production quality, and delivery performance.
• Build and maintain a strong network of reliable creative production partners to support scalable content needs.

Education/ Training Qualifications

• Bachelor’s degree in Marketing, Media, Film, Communications, or related fields is preferred.
• A strong portfolio demonstrating photo and video production work is required.

Work Experience

• 07+ years of experience in photography, videography, or creative production roles, with strong involvement in both concept development and execution.
• Proven experience managing end-to-end photo and video production for campaigns across multiple channels (digital, social, in-store, etc.).
• Experience working in fast-paced, consumer-facing industries (F&B, retail, lifestyle, FMCG preferred).
• Experience working with external production vendors (photographers, videographers, production houses).

Knowledge of:

• Solid understanding of production techniques (lighting, composition, filming, editing, post-production workflows).
• Good understanding of platform-specific content requirements (social, digital performance, short-form video).
• Proficiency in photo and video production tools (e.g., Adobe Creative Suite – Premiere Pro, After Effects, Photoshop, Lightroom or equivalent).
• Familiarity with production equipment and on-set workflows.

Skills (Ability to):

• Strong visual storytelling and creative direction capability for photo and video content.
• Strong project and production management skills (planning, timelines, budgets, coordination).
• Ability to translate marketing briefs into effective visual outputs.
• Strong cross-functional collaboration and stakeholder management skills.
• Ability to multitask and manage project priorities to meet deadlines without compromising quality.
• Ability to articulate and align on creative ideas with stakeholders.
• Proactive mindset with willingness to learn, adapt, and continuously improve creative output.
• Good command of English, both written and verbal.

Working hours: as per business needs. Typically, 8am-5pm Mon-Friday.

Other special requirements (if any):

• Ability to work under pressure at times, with an enthusiastic attitude!