Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.

Department: Product Marketing

Line report: Halio Marketing Lead Vietnam

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

This is a key leadership role responsible for driving and scaling the IPL business of Halio – the #1 IPL beauty device brand in Vietnam. We are looking for a leader who can own the business end-to-end: from strategy and commercial growth to product, marketing, and go-to-market execution. This role goes beyond operations — it’s about shaping the future of Halio’s IPL category, strengthening its market leadership, and unlocking the next phase of growth. You will work closely with cross-functional teams across Brand, Marketing, Product Development, Operations, Finance, and Tech to ensure Halio continues to set the benchmark in the IPL space.

Responsibilities

1. Brand Strategy & Communication Ownership

• Develop and execute the annual brand strategy and communication roadmap.
• Own messaging pillars, campaign priorities, and monthly brand plans.
• Ensure consistent brand positioning and tone of voice across all channels.

2. 360° Campaigns & Product Launches

• Lead go-to-market strategy for launches and major campaigns.
• Build clear selling stories, creator briefs, and launch toolkits.
• Ensure every launch drives both social impact and commercial results.

3. Social, KOL & Influencer Ecosystem

• Oversee social content strategy across TikTok, Instagram, YouTube, and DTC.
• Lead KOL, seeding, influencer, affiliate, and endorsement alignment.
• Ensure content is culturally relevant, trend-driven, and conversion-focused.

4. Commercial Performance & Reporting

• Monitor key KPIs: revenue, ROAS, CAC, conversion, engagement.
• Translate data into clear strategic actions and growth initiatives.
• Work closely with Paid, E-commerce, and Sales teams to optimise performance.

5. Cross-Functional Leadership & Innovation

• Collaborate with Product, Sales, E-commerce, and Operations for seamless execution.
• Bring innovative, social-first ideas to strengthen category leadership.
• Leverage AI and smart workflows to scale brand impact efficiently

Qualifications

• Passion for beauty.
• Highly skilled in AI tools for strategic thinking, analysis and content generation.
• 5–8+ years in brand marketing, beauty, social commerce, or high-growth DTC environments. 
• Strong strategic thinker with hands-on execution capability.
• Deep understanding of Vietnam’s digital and social landscape (especially TikTok & social commerce).
• Commercially savvy: comfortable working with revenue targets and performance metrics.
• Experienced in managing creators, agencies, and cross-functional teams. 
• Highly creative yet analytical. 
• Proactive, agile, and comfortable in a fast-moving startup environment. 
• Fluent in Vietnamese and English.

Recruitment Process: (3 rounds)

CV Application → 1. Online Screening with HR → 2. In-house Interview with Lead  → 3. Interview with Brand Director

Benefits:

• Attractive income;
• Company Yearly Performance Bonus;
• PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), sport club, gift voucher…
• Employee Discount Code (Up to 50%);