Be the strategic data partner that makes great app even greater. As a Product Analyst embedded within a Business Unit, you will sit side- by- side with Product Managers and BU Directors — translating business questions into actionable insights that directly shape game design, LiveOps, and growth strategies.
ABOUT THE ROLE
Spokes are our embedded BI Business Partners. You will be the dedicated data expert for a specific app BU, deeply understanding its product roadmap, user community, and business goals. Your mission is to deliver impactful insights that influence product decisions — from feature prioritization to monetization tuning — while feeding valuable business context back to the Central Data Team.
JOB RESPONSIBILITIES
[ Strategic Partnership ]

Co- develop product roadmaps and LiveOps strategies by providing data- driven recommendations grounded in player behavior and market trends.
Proactively identify business questions and analytical opportunities; don’t wait for requests — bring insights to the table.
Serve as the primary data partner to your assigned BU — collaborate daily with Product Managers, UI/UX Designer, and BU Directors to understand priorities and translate them into analytical workstreams.

[ Insight Delivery & Storytelling ]

Conduct deep- dive analyses on player behavior, feature adoption, retention drivers, monetization patterns, and A/B test results specific to your game(s).
Design and maintain BU- level dashboards and reports that track key product KPIs (Retention D1/D7/D30, ARPDAU, Session Length, Conversion Rate, etc.).
Communicate findings through compelling data storytelling — translate numbers into narratives that non- technical stakeholders can act on immediately.
Deliver regular insight reviews and ad- hoc deep dives to guide feature releases, economy balancing, event design, and UA strategy.

[ Product & Growth Analytics ]

Design, monitor, and evaluate A/B tests and feature experiments; provide statistically rigorous recommendations.
Analyze user funnels, segmentation, and cohort behavior to identify opportunities for product improvement and revenue growth.
Provide data- driven input on puzzle difficulty tuning, level progression, economy balancing, and ad/IAP optimization.
Identify and flag anomalies, risks, or emerging trends in player data that require immediate attention.

[ Cross- Functional Bridge ]

Collaborate with Marketing, UA, and Creative teams on campaign performance analysis and audience insights.
Act as the voice of your BU when interfacing with the Hub team: surface new data needs, propose enhancements to shared tools, and relay business context.
Contribute learnings and best practices from your BU back to the broader analytics community.

[ Must- Have ]

2+ years of experience in product analytics, app analytics, or a BI/analytics role with strong stakeholder interaction.
Experience with data visualization tools (Looker, Tableau, Power BI, or Google Data Studio) and building self- serve dashboards.
Mathematical foundation: probability, statistics, and A/B testing methodology.
Strong business acumen: you think in terms of impact, not just metrics. Comfortable discussing revenue, retention, and growth strategy.
Strong proficiency in SQL; working knowledge of Python for data analysis is required.
Bachelor’s degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field.
Proactive, curious mindset — you dig deeper without being asked.
Excellent communication and data storytelling skills — ability to present complex insights to non- technical audiences clearly and persuasively.

[ Nice- to- Have ]

Understanding of app mechanics, player psychology, and progression design.
Familiarity with mobile game/app KPIs: ROAS, LTV, ARPDAU, Session metrics, IAP/Ad Revenue splits.
Experience in mobile apping or F2P product analytics (retention, monetization, LiveOps).
Experience with A/B testing platforms and statistical experimentation frameworks.
Experience working in a Hub & Spokes or embedded analytics model.

Competitive Salary & Benefits

Annual inflation- adjustment salary raise policy of up to 2x%/year.
Biannual salary reviews based on performance and capability.
Lunch allowance of 1,000,000 VND/month.
100% full salary during the probation period.
Competitive salary ranging up to $1500/month.

Attractive Bonus Scheme

13th- month salary bonus.
Periodic business performance bonuses every two quarters.
Annual performance bonus.
Spot bonuses for outstanding achievements and contributions.
Employee referral bonus program.
Bonuses for public holidays, Lunar New Year, and seniority recognition.

Unlimited Learning & Growth

Up to 100% financial support for professional and skill- development courses related to the role.
Participation in training programs with leading domestic and international experts and partners (Google, John&Partners, LeaderUp, etc.).
An environment that encourages learning, experimentation, idea contribution, and an ownership mindset.
Free access to online learning platforms such as Coursera, Udemy, etc.
Personalized career path planning with optimal support for internal promotions and growth.

Career Opportunities

Work on sustainable, long- term products with high market volume and global reach.
Receive training to develop high- quality, impactful products as part of one of Vietnam’s top mobile app companies with millions of daily users.
Exposure to diverse product types across 3 levels: Hybrid, IAP, and Content (Social/TikTok style apps).

Comprehensive Healthcare

Annual health check- ups at top reputable medical facilities in Hanoi.
Social insurance contributions based on 100% of the official gross salary.
Annual flu vaccination.
Premium PVI healthcare insurance fully covered for both employees and their family members.

Dream Work Environment

Modern office with a creative workspace featuring a panoramic city view.
"People First" philosophy with break areas, a library, snacks, tea, coffee, and various internal amenities.
Regular team- building activities, long- distance trips (local & international), bonding events, and internal celebrations.
Working hours: 8:30 AM – 6:00 PM, Monday to Friday (Saturdays and Sundays off).
Fully equipped setup tailored to each role (modern dual- monitor PC setups, Wacom tablets, test devices, laptops, software licenses for Adobe, Office, AI tools, etc.).
A culture that values proactivity, efficiency, and continuous growth.
Emphasis on flexibility, autonomy, and performance management over micromanagement.

Competitive Salary & Benefits

100% full salary during the probation period.
Annual inflation- adjustment salary raise policy of up to 2x%/year.
Biannual salary reviews based on performance and capability.
Competitive salary ranging up to $1500/month.
Lunch allowance of 1,000,000 VND/month.

Attractive Bonus Scheme

Bonuses for public holidays, Lunar New Year, and seniority recognition.
Annual performance bonus.
13th- month salary bonus.
Periodic business performance bonuses every two quarters.
Employee referral bonus program.
Spot bonuses for outstanding achievements and contributions.

Unlimited Learning & Growth

Up to 100% financial support for professional and skill- development courses related to the role.
Free access to online learning platforms such as Coursera, Udemy, etc.
An environment that encourages learning, experimentation, idea contribution, and an ownership mindset.
Personalized career path planning with optimal support for internal promotions and growth.
Participation in training programs with leading domestic and international experts and partners (Google, John&Partners, LeaderUp, etc.).

Career Opportunities

Work on sustainable, long- term products with high market volume and global reach.
Receive training to develop high- quality, impactful products as part of one of Vietnam’s top mobile app companies with millions of daily users.
Exposure to diverse product types across 3 levels: Hybrid, IAP, and Content (Social/TikTok style apps).

Comprehensive Healthcare

Annual flu vaccination.
Social insurance contributions based on 100% of the official gross salary.
Premium PVI healthcare insurance fully covered for both employees and their family members.
Annual health check- ups at top reputable medical facilities in Hanoi.

Dream Work Environment

Emphasis on flexibility, autonomy, and performance management over micromanagement.
Regular team- building activities, long- distance trips (local & international), bonding events, and internal celebrations.
Fully equipped setup tailored to each role (modern dual- monitor PC setups, Wacom tablets, test devices, laptops, software licenses for Adobe, Office, AI tools, etc.).
"People First" philosophy with break areas, a library, snacks, tea, coffee, and various internal amenities.
Modern office with a creative workspace featuring a panoramic city view.
A culture that values proactivity, efficiency, and continuous growth.
Working hours: 8:30 AM – 6:00 PM, Monday to Friday (Saturdays and Sundays off).

Cập nhật gần nhất lúc: 2026-08-22 00:55:02