Central Retail Vietnam ★ 3.1

Commercial Ownership

· Own sales and gross profit targets across all online channels — brand.com and marketplaces (Shopee, TikTok Shop, Lazada) — with a clear view of channel mix, growth levers, and contribution margin by channel

· Own the full campaign calendar across all channels, ensuring alignment with brand moments, product launches, and trading priorities; manage timelines, stakeholder dependencies, and risk mitigation to deliver campaigns on time and on budget

· Own brand.com performance by leading technical roadmap, website promotion, service initiatives, and A/B testing in collaboration with cross-functional teams and external partners

· Responsible for digital marketing performance on brand.com to ensure investment, ROAS, traffic and CR

· Responsible for livestream and affiliate program management to drive sales performance and brand visibility

Online Assortment

· Own product listing quality across all channels, ensuring accuracy, completeness, and brand consistency at every customer touchpoint

· Work closely with the Merchandise team to manage online assortment strategy, including ranging decisions, pricing alignment, and promotional product selection

Customer Experience & Satisfaction

· Monitor customer feedback, reviews, and complaints across channels; identify recurring pain points and drive cross-functional resolution with Operations, Logistics, and Customer Service teams

· Own the purchase experience journey, from order confirmation and delivery communications to returns and refunds, ensuring every touchpoint reinforces trust and brand loyalty

Operations & Fulfilment

· Lead day-to-day ecommerce operations: order processing, fulfilment timelines, and SLA compliance across platform requirements and 3PL partners

· Coordinate with the warehouse team to maintain stock availability, drive inventory accuracy, and prevent stockout or overstock situations across channels

· Own the end-to-end returns and refund process, ensuring timely resolution, accurate stock reintegration, and a positive post-purchase customer experience

Project Management & Technology Innovation

· Act as the ecommerce business owner in brand and corporate projects (New Channel Expansion, Online Order Management System, Loyalty programme rollouts), representing commercial requirements and ensuring delivery milestones are met

· Identify operational gaps and tool needs; work with IT to scope, prioritise, and implement solutions that improve efficiency and data accuracy across the ecommerce stack

• 3–5 years in ecommerce, at least 1 year leading a team
• Strong brand.com experience is a must
• Hands-on experience with major marketplaces (TikTok Shop, Shopee, Lazada)
• Strong sense of brand
• Commercial oriented mindset
• Experience in fashion, apparel, or lifestyle categories