Central Retail Vietnam ★ 3.1

The Creative Manager is responsible for driving creative excellence across all brand and campaign touchpoints, ensuring a consistent, impactful, and platform-native visual presence across Omni Channels & Social platforms. This role leads the development of master creative assets, visual systems, and campaign initiatives across app, website, social platforms, and selected offline channels, while inspiring fresh, on-trend, and brand-aligned ideas that drive engagement and business results.
1. End-to-End Creative Ownership

Lead and oversee creative asset development across all touchpoints, including:
• App & Web onsite visibility (banners, landing pages)

• Social channels (Meta, TikTok)

• Livestream commerce visuals (on-screen graphics, motion elements, overlays)

• In-store POSM and offline materials (when applicable)

• Ensure creative quality, relevance, and consistency across online, in-app, social, and offline executions.

2. Master KV & Visual System Development

• Develop strong master KVs and scalable visual systems that can be adapted across multiple formats and platforms.

• Establish clear creative guidelines to maintain brand consistency while allowing flexibility for campaign-specific needs.

• Ensure visual storytelling aligns with brand identity, campaign objectives, and customer mindset.

3. Campaign & Always-On Social Content Creation :

• Coordinate with Internal Social team to initiate social ideas/content/video script and work with Agency to deliver effective content on Meta & TikTok.

• Social content Design

4. Creative & Campaign Initiative Development :

• Initiate and develop highly creative, on-trend, and brand-aligned campaign initiatives.

• Contribute creatively at early campaign planning stages, from concept ideation to execution strategy.

• Partner closely with marketing, media, and external agencies to bring ideas to life effectively.

5. Creative Leadership & Collaboration :

• Provide creative direction and feedback to internal designers, content creators, and external partners.

• Ensure timelines, creative standards, and campaign objectives are met.

Act as a creative thought leader, continuously exploring new formats, trends, and best practices in digital, social, and commerce-led content

• 6-8+ years of experience in creative, art direction, design roles, with at least 2–3 years in a leadership or senior position.
• Strong experience in digital-first creative environments, including app/web, social media, and performance-driven campaigns.
• Proven ability to develop master KVs, visual systems, and integrated campaign concepts.
• Hands-on understanding of platform-native content for Meta, TikTok, and livestream.
• Solid knowledge of design, motion, and video production processes.
• Strong conceptual thinking, visual storytelling, and attention to detail.
• Excellent collaboration and communication skills.