Trade Marketing Manager
AVANTA DIAGNOSTICS
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Trade Marketing Manager
AVANTA DIAGNOSTICS
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Thông tin cơ bản
Mức lương:
35 - 45 triệu
Chức vụ:
Quản lý
Ngày đăng tuyển:
11/06/2026
Hạn nộp hồ sơ:
30/06/2026
Hình thức:
Nhân viên chính thức
Kinh nghiệm:
5 - 10 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Hồ Chí Minh
Phúc lợi
- Laptop
- Chế độ bảo hiểm
- Phụ cấp
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Nghỉ phép năm
Mô tả Công việc
About The Role
Elevate your career by stepping into the role of Trade Marketing Manager. This pivotal position is designed for a forward-thinking leader ready to invigorate how our diagnostic services come alive across our 40+ Patient Service Centers (PSCs). You will be the architect of our trade execution, inspiring a dedicated team focused on driving foot traffic and B2B revenue. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a healthier world. Take this chance to nurture your career in a space where your influence and growth mindset will flourish.
Your responsibilities
Trade Strategy & Growth Execution
- Growth Drivers: Define key growth drivers for PSCs and translate them into customized approaches through a tiered (A/B/C) channel strategy.
- Promotion Planning: Plan and coordinate monthly promotion roadmaps for both B2C walk-ins and B2B channels to maximize site utilization.
- Visibility Excellence: Oversee the deployment of in-store visibility (POSM) and guidelines across all 40+ locations to ensure a premium patient experience.
- Local Activations: Lead "D-Day" local activations and site-specific events to drive immediate foot traffic lift in target catchments.
- Integrated Calendar: Maintain and communicate a total integrated trade calendar visible to Brand, Digital, SEO, and Operations teams.
B2B Marketing & Partnership Support
- Marketing Approach: Build the marketing strategy for the B2B sales team, focusing on Corporate health checks, Clinics, and Doctor Referrals.
- Partner Acquisition: Plan and support events, seminars, and health talks designed to acquire and retain strategic B2B partners.
- Sponsorship Evaluation: Review and provide recommendations on event sponsorships to acquire new partners and expand the referral network.
- Target Alignment: Collaborate with the B2B team to set and track targets for partner-referred volume and revenue.
Budget & ROI Management
- Investment Management: Manage the Trade Investment budget, including consumer promotions, partner incentives, and local activation spend.
- ROI Evaluation: Conduct rigorous evaluation of all trade activities to optimize spend and ensure a data-driven approach to growth.
- Financial Tracking: Oversee monthly accrual and actual expense tracking to ensure strict budget discipline.
Business Acumen and Operation
- Performance Analysis: Analyze (1) PSC performance by tier, (2) B2B channel contribution, and (3) promotion redemption rates to identify growth opportunities.
- O2O Integration: Collaborate with Brand, Digital, and Ops to lead integrated plans that bridge online leads to offline PSC traffic.
- Market Intelligence: Conduct regular market intelligence on competitor pricing, diagnostic packages, and B2B partner trends.
- Operational Synergy: Provide actionable feedback to the Operations team to ensure the "last mile" of the trade plan is executed perfectly.
Team Leadership & Development
- People Management: Manage and develop a team of direct reports to execute the growth plan with precision across the network.
- Execution KPIs: Set clear KPIs and Master Call Plans (MCP) for the team to ensure consistent site visits and brand standards.
- Coaching: Tracking and analysis of in-store execution reports to provide coaching and corrective actions to the team.
Yêu Cầu Công Việc
- University Degree holder – Bachelor’s degree in Economy, Business Administration, or Marketing.
- 4–6 years of experience in Trade Marketing, with at least 1 year in a leadership or supervisory role.
- Proven experience in both B2C (Retail/Foot traffic) and B2B (Partnerships) environments.
- Result-oriented mindset with a balance between long-term brand building and short-term traffic targets.
- Self-motivated and capable of working in an ambiguous, rapidly changing healthcare environment.
- Good at data analysis and critical information gathering to deliver quality solutions.
- Proficiency in English and local language; strong communication and stakeholder management skills.
Địa điểm làm việc
Hồ Chí Minh
283/3 Cách Mạng Tháng 8, Phường 12, Quận 10, Hồ Chí MinhThông tin khác
- Bằng cấp: Đại học
- Thời gian thử việc: 60 ngày, đóng BHXH ngay trong thời gian TV
- Độ tuổi: Không giới hạn tuổi
- Thời gian làm việc:Thứ 2 - Thứ 6 (09am-18pm)
- Lương: 35 Tr - 45 Tr VND
Khu vực
Hết hạn ứng tuyển
Báo cáo
AVANTA DIAGNOSTICS
Xem trang công ty
Quy mô:
25 - 100 nhân viên
Địa điểm:
Lô 12-13 A16, KĐT Geleximco A đường Lê Trọng Tấn, Xã An Khánh, Hoài Đức, Hà Nội
Thành lập ngày 31 tháng 05 năm 2010, Công ty TNHH Avanta Diagnostics có mục tiêu trở thành một trong những đơn vị dẫn đầu về xuất nhập khẩu và phân phối trang thiết bị, vật tư, sinh phẩm y tế; thiết bị, sản phẩm chăm sóc sức khỏe tại Việt Nam.
Với triết lý kinh doanh:
- Sản phẩm hữu dụng, chất lượng
- Làm việc chuyên nghiệp, sáng tạo
- Sự hài lòng của khách hàng là thành công của ADC
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