Review Highlights
Cập nhật 27/02/2025
Ưu điểm
Nhược điểm
Job Purpose
The job holder take responsibility for the activities of bussiness marketing of division, including:
1. Business Marketing Planning
2. Design of MKT content for Program/ Campaign
3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management
4. Marketing performance management
Key Accountabilities (1)
1. Business Marketing Planning
- Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
- Manage execution of marketing activities, budget, premium / stocks and provide monthly update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Drive preparation and implementation of NPS survey
2. Design of MKT content for Program/ Campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)
- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
- Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)
4. Marketing performance management
- Develop KPIs and approach for assessment of marketing value
- Monitor marketing programs and campaign performance / fulfilment
Success Profile - Qualification and Experiences
- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration. Priority to have a master's degree or higher
- Minimum 7 years of experience and strong expertise in B2B marketing, with proven experience in event management, including industry events, private events, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
- Demonstrated experience working in large multinational corporations (MNCs), the service industry, or organizations serving B2B clients.
- Solid track record in B2B content marketing and Account-Based Marketing (ABM)
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 650 or equivalent
Ngân hàng thương mại cổ phần Kỹ Thương Việt Nam (Techcombank) là một ngân hàng thương mại cổ phần của Việt Nam, được thành lập năm 1993 với số vốn ban đầu 20 tỷ đồng. Sau 30 năm không ngừng phát triển đi lên, Techcombank đang có chỗ đứng vững chắc trong ngành Ngân hàng nói chung, và trong nền kinh tế Việt Nam nói riêng với doanh thu 27.000 tỷ đồng và hơn 10.000 nhân viên (năm 2020)
Chính sách bảo hiểm
Các hoạt động ngoại khóa
Lịch sử thành lập
Mission
Dẫn dắt hành trình số hóa của ngành tài chính, tạo động lực cho mỗi cá nhân, doanh nghiệp và tổ chức phát triển bền vững và bứt phá thành công.
Cập nhật 27/02/2025
Ưu điểm
Nhược điểm
Mức lương cao hơn mặt bằng chung của thị trường.
Mức lương và phúc lợi khá tốt.
Tốt, phúc lợi xịn, leader giỏi