1. National Sales Training Strategy & Capability Development

• Develop and own the annual Sales Capability Development Strategy aligned with
• business objectives.
• Design and deliver onboarding, refresher, upskilling, and leadership development
• programs.
• Build standardized sales training frameworks across all centers.
• Ensure all training content remains aligned with company SOPs, products, promotions,
• and market requirements.
• Lead monthly, quarterly, and annual training planning cycles.

2. Sales Performance Improvement & Intervention

• Monitor individual and team sales performance trends across the organization.
• Drive capability interventions to support Educational Consultants in achieving minimum
• performance standards defined by the business.
• Analyze performance gaps between top performers and low performers.
• Identify capabitily root causes impacting sales productivity.
• Design and implement targeted performance improvement plans.
• Monitor intervention effectiveness and provide improvement recommendations to
• sales leadership

3. Early Identification of At-Risk Employees

• Establish an Early Warning Framework to identify low-performing or low-potential
• employees.
• Partner with CHoS and Head of Sales to proactively manage performance risks.
• Design coaching programs and corrective action plans.
• Monitor 30/60/90-day improvement outcomes.
• Provide recommendations regarding development, redeployment, or succession

4. Top Performer Replication Program

• Identify best practices from high-performing sales consultants.
• Create structured learning content from successful sales cases.
• Facilitate best-practice sharing across centers.
• Ensure proven selling techniques are systematically embedded into training programs.

5. Daily Learning & Continuous Learning Culture

• Drive continuous learning initiatives across the sales organization.
• Develop and manage Daily Learning Programs.
• Deliver weekly learning updates including:

- Sales techniques

- Objection handling

- Product knowledge

- Promotion updates

- Market intelligence

- Success stories

• Foster a culture of self-learning and performance excellence.

6. Leadership Development & Succession Pipeline

• Identify high-potential Educational Consultants and future leaders.
• Develop leadership readiness programs for future Team Leaders, Assistant CHoS, and
• CHoS.
• Build and maintain sales talent pipeline and succession plans.
• Collaborate with Head of Sales and HRBP to ensure leadership bench strength across
• all centers.

7. CHoS Capability Development

• Design and facilitate leadership training programs for Center Heads of Sales.
• Conduct field coaching and observation sessions.
• Strengthen coaching, people management, forecasting, business planning, and
• performance management capabilities.
• Support monthly leadership development programs.

8. Sales Leadership Programs

• Support and contribute to:

- Quarterly Kick-Off Meetings
- Leadership Conferences
- National Sales Meetings
- CHoS Leadership Workshops
- Strategic Planning Sessions

• Act as a key facilitator and capability partner for the sales leadership team.

9. Learning Innovation & L&D Partnership

• Partner with Learning & Development teams to introduce modern learning methodologies.
• Research and apply best practices in:

- Adult learning
- Sales enablement
- Performance coaching
- Leadership development
- Digital learning solutions

• Evaluate and implement relevant learning innovations to improve business performance.

10. AI Adoption & Future Skills Development

• Leverage AI tools to enhance training design, coaching effectiveness, knowledge
• management, and learning reinforcement.
• Identify emerging trends in AI and workplace learning.
• Promote responsible and practical AI adoption within the sales organization.
• Upskill sales teams on relevant AI-powered productivity and sales enablement tools.

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.

1. Minimum Relevant Experience: Minimum 5 years experience in sales, preferably within education or service industries

2. Minimum Academic Requirement: Bachelor’s degree

3. Key Performance Indicator (KPIs)

• New Hire Ramp-Up Success Rate
• EC Productivity Improvement
• % EC Achieving Minimum Performance Standard
• Reduction in Low Performer Population
• Talent Pipeline Readiness
• Internal Promotion Rate
• CHoS Capability Index
• Training Effectiveness Score
• Leadership Program Participation Rate
• Learning Engagement Rate
• AI Adoption & Utilization Metrics

4. Required Professional Qualification:

• Minimum 3 years experience in sales training, sales enablement, learning & development, or performance coaching.
• Strong understanding of sales performance management and succession planning.
• Experience in change management and organizational capability development is highly preferred.

5. Required Written Language: Exceptional written communication, in both English and Vietnamese

6. Required Oral Language: Exceptional oral communication, in both English and Vietnamese

7. Required Competencies

• Sales Leadership Development
• Coaching & Facilitation
• Performance Management
• Talent Identification
• Succession Planning
• Business Acumen
• Data Analysis
• Learning Design
• Stakeholder Management
• AI Literacy & Digital Learning
• Continuous Improvement Mindset
• Strategic Workforce Planning