Strategic Planning:

• Develop and execute the annual business strategy and annual marketing and trade plans, ensuring alignment with company goals and market opportunities.
• Analyze market trends, competitor activities, and customer insights to inform strategic decisions and identify new business opportunities.

Trade Marketing Execution:

• Coordinate and implement trade marketing activities, including promotions, campaigns, point-of-sale materials, and in-store activations.
• Collaborate closely with the sales team, marketing team, supply chain team, and brand principals to ensure timely and effective execution of trade marketing plans.

Marketing Campaign Management:

• Support the creation and execution of integrated marketing campaigns, including digital marketing, events, product launches, and consumer promotions.
• Monitor campaign effectiveness and adjust strategies based on performance metrics and feedback.

Budget Management:

• Prepare and manage the marketing and trade marketing budgets, ensuring cost-effective utilization and reporting accuracy.
• Track expenditures, reconcile budgets, and provide regular financial updates to management.

Performance Analysis:

• Compile and analyze data related to marketing and trade marketing activities to measure performance against KPIs.
• Prepare insightful reports highlighting key learnings, opportunities, and recommended actions.

Stakeholder Coordination:

• Maintain effective communication and collaboration with internal teams, external agencies, suppliers, and trade partners to ensure coordinated efforts.
• Organize meetings and presentations, effectively communicating plans and outcomes to stakeholders.

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or related field.

Experience:

• Minimum 3-5 years of experience in marketing or trade marketing within the FMCG industry.
• Proven experience in campaign execution, trade promotions, and market analysis.

Skills:

• Fluent in conversational English or Thai (Interviewing in English or Thai)
• Strong analytical and problem-solving abilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and deliver on tight deadlines.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with data analysis tools.