Tập Đoàn Việt Thái Quốc Tế VTI ★ 2.4

Job Summary:

• The E-commerce Manager is responsible for driving online sales growth and profitability across all digital channels while ensuring strong operational excellence. This role owns end-to-end e-commerce performance, including commercial execution, platform management, traffic levers and e-commerce warehouse operations, working closely with cross-functional teams to deliver a seamless customer experience and sustainable business results.

Main purpose:

• Drive sustainable e-commerce growth across all digital channels while protecting GM and P&L.
• Ensure strong end-to-end execution, from traffic generation and conversion to fulfillment and customer experience.
• Act as the single point of ownership for e-commerce performance, aligning commercial strategy with operational capability.
• Build a scalable and well-controlled e-commerce operation that supports peak periods, campaigns, and business growth.

Key Accountabilities:

1) E-commerce Strategy & Revenue Growth

• Develop and implement a comprehensive strategy for both the 1P website and 3P marketplaces.
• Drive revenue to achieve monthly/quarterly targets to reach an annual total, with a balanced focus and special emphasis on TikTok Shop launch.

2) Website Performance & UX Optimization (1P)

• Oversee daily website operations, ensuring >98% uptime and a seamless user experience.
• Optimize site conversion (target ≥ X% by Q4) and reduce cart abandonment by implementing UX improvements and A/B testing.

3) Marketplace Management & Growth (3P)

• Manage and optimize marketplace performance (Shopee, Lazada, TikTok Shop) including product listings, promotional strategies, and ad campaigns.
• Drive campaigns to achieve a ROAS of ≥5.0 and acquire new customers at a competitive CAC (target

Education:

• Bachelor’s degree in E-commerce, Business, Marketing, or a related field. English is required.

Experience:

• 5–7 years of experience in e-commerce management, with proven expertise in managing both owned websites (1P) and third-party marketplaces (3P).
• Demonstrated track record of meeting sales revenue targets and optimizing digital channels to drive profitability.
• Experience in working with cross-functional teams (Merchandising, Marketing, IT, Operations) is essential.

Skills:

• Strong understanding of e-commerce P&L, GM, pricing, and promotions
• Hands-on experience with 1P & 3P platforms (Website, Shopee, Lazada, TikTok Shop)
• Solid knowledge of traffic drivers, SEO, paid media, affiliate, and content commerce
• Good understanding of e-commerce operations, including warehouse, fulfillment, and returns
• Strong analytical, execution, and problem-solving skills
• Effective cross-functional communication and stakeholder management
• High level of ownership, accountability, and attention to detail