Tập Đoàn Việt Thái Quốc Tế VTI ★ 2.4

The Visual Merchandising Executive will be responsible for executing and maintaining visual merchandising standards across Highlands stores, with a strong focus on merchandise presentation, product visibility, and commercial effectiveness.

1. VM Execution & Store Implementation:
- Execute VM guidelines consistently across Highlands Café stores
- Ensure displays align with brand direction and campaign requirements
- Conduct regular store visits to monitor execution quality and compliance
- Support store teams in implementing VM changes effectively

2. Merchandise Display & Commercial Optimization
- Optimize product presentation to improve visibility and drive sales
- Prioritize product placement (new items, best sellers, promotions)
- Translate merchandising strategy into clear and actionable in-store execution
Coordinate closely with Merchandising and Operations teams

3. Campaign & Promotion Rollout
Implement VM for campaigns, promotions, and seasonal activations
Ensure timely and consistent rollout across all stores
Coordinate VM materials and execution with relevant stakeholders

4. Store Training & Support
Guide and train store teams on VM standards and best practices
Provide on-site coaching to improve execution and product presentation
Act as the key point of contact for VM-related matters across Highlands stores

5. Monitoring & Reporting
Conduct regular VM audits and provide actionable feedback
Identify execution gaps and propose improvement plans
Report on VM performance and commercial impact

Education and Certifications

• Bachelor’s degree in Business Administration, Fashion Merchandising, or related field.
• Professional training in Fashion Retail is a plus.
• Certification in Data Analytics, Excel/Power BI, or relevant tools is advantageous.

Work-related skills

• 2–4 years of experience in Visual Merchandising, Retail, or related fields
• Strong commercial mindset with understanding of merchandising principles. Understanding of how VM impacts customer behavior, product visibility, and sales performance.
• Hands-on, detail-oriented, and execution-driven
• Strong communication and coordination skills
• Willingness to travel frequently for store visits
• Experience in F&B or lifestyle retail is a plus
• Proactive and action-driven, with the ability to translate plans into practical in-store execution efficiently.

Soft Skills

• Strong written and verbal communication abilities.
• High level of organization and attention to detail.
• Works effectively with cross-functional teams (Operations, Merchandising, Stores) to ensure alignment and smooth execution.
• Adaptability to fast-changing priorities and tight deadlines.
• Strategic mindset with problem-solving orientation.
• Strong ability to manage multiple stores, priorities, and timelines effectively.
• Strong eye for detail to ensure high standards of visual presentation and consistency across all stores.

Others requirements

• Passion for retail, F&B and consumer trends.
• Proficiency in English (both written and spoken) is a plus.
• Ability to adapt working hours to support project timelines and business requirements when needed.