CON CƯNG ★ 3.3

1. Commercial Strategy & Campaign Mechanics

• Develop and execute the online campaign strategy and promotional calendar across all digital channels (app and digital marketplaces), defining the overarching commercial strategy, concept and integrated execution plan.
• Lead campaign calendar and commercial structuring to create on-top revenue and profit uplift through targeted deals, tiered vouchers, flash sales and bundle pricing, while maintaining pricing strategy across channel
• Continuously follow customer insights and the competitor landscape to develop creative solutions for customers and identify new opportunities for growth.
• Manage campaign promotional budgets (voucher pools, subsidy allowances, and discount margins), ensuring campaign targets are hit within approved financial guardrails.
• Monitor live performance on campaign days, actively making real-time tactical adjustments (e.g., voucher budget top-ups, deal re-positioning) based on sales velocity and stock burn rates.
• Deliver comprehensive campaign post-mortems, evaluating ROI, ROAS, traffic conversion, and customer acquisition to establish best practices for future campaigns.

2. Thematic Campaign Conceptualization & Execution

• Lead strategic thematic campaigns by blending commercial targets with engaging storytelling and brand values.
• Ensure consistent thematic alignment across all customer touchpoints, mapping how the campaign translates into specific product strategy, commercial deals, and user journeys.

3. Cross-Functional Orchestration & Briefing

• Act as the primary campaign project manager, creating detailed campaign execution roadmaps and briefing cross-functional teams (Digital Marketing, Content SEO, Video/Livestream Production, and Graphic Design) on campaign requirements and timelines.
• Collaborate closely with Operations and Supply Chain to provide data-driven stock demand forecasts for campaign hero items, preventing stockouts during peak traffic hours.
• Work with platform/channel partners (via internal channel owners) to secure promotional visibility slots, campaign exposure, and co-funding support.

About Concung.com

• Working time: 8:30 - 17:30 Monday - Friday
• Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC

• 5+ years of hands-on experience in Ecommerce Campaign Management, Digital Trade Marketing, or Site Merchandising (Brand-side, Retailer, or Ecommerce Enabler).
• Proven track record of planning and executing multi-channel mega-campaigns (Double Days, Payday) with demonstrated revenue impact.
• Experience leading high-performing teams and cross-functional coordination highly prefererred
• Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
• Data Literacy: Solid experience utilizing backend analytics tools (e.g., Google Analytics, platform seller dashboards) to evaluate sales funnels, traffic sources, and conversion metrics.
• Strong Project Management: Highly organized with a proven ability to manage strict campaign timelines and hold cross-functional teams accountable for deliverables.
• Stakeholder Management: Excellent communication and briefing skills to align creative, marketing, and operational teams behind commercial goals.

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus