CITICS ★ 2.6

Performance Marketing & User Acquisition

• Plan and execute digital advertising campaigns on Meta, Google, TikTok, and Zalo

• Optimize CAC, CPL, CPA, and other business objectives (qualified leads, revenue, app installs)

• Manage and allocate digital marketing budgets effectively across different products and services

• Continuously conduct A/B testing to scale campaign performance

• Collaborate with the Sales team to improve lead quality

• Execute paid activities for brand campaigns as assigned by the line manager

Tracking & Data System

• Set up and manage tracking systems (Meta Pixel, GA4, Google Tag Manager, UTM)

• Ensure data accuracy across the entire marketing funnel

• Monitor and analyze key performance metrics including:

  • CAC/ CPL/ CPA/ ROAS/ Conversion Rate/ LTV/ Retention Rate

• Collaborate on CRM and marketing automation integrations

• Build performance dashboards and regular reports

Growth Optimization & Sales Enablement

• Collaborate with content, product, and sales teams to optimize the conversion funnel

• Propose improvements to landing pages and lead handling processes

• Monitor market trends within the Proptech and Real Estate industry

• Recommend marketing system improvements based on data insights

Mindset

• Strong growth mindset: Test → Measure → Optimize → Scale

• Systematic and analytical thinking with a passion for data

• Clear understanding of the relationship between Marketing, Sales, and Revenue

• Willingness to take ownership of KPIs

Experience & Skills

• 2–3 years of experience in Digital Marketing

• Hands-on experience running campaigns on Meta Ads, Google Ads, TikTok Ads, and Zalo Ads
  Understanding of GA4, tracking systems, and marketing funnels

• Proficient in Excel / Google Sheets

• Experience working with CRM systems is a plus

• Experience managing medium to large advertising budgets

Preferred Qualifications

Campaign Experience

• Experience running lead generation campaigns (especially with sales follow-up)
  Experience with app install campaigns and activation optimization

• Experience managing long sales funnels, not just optimizing clicks or traffic
  

Industry Background

Candidates with experience in the following industries are preferred:

• Real Estate / Proptech companies

• Financial Services / Fintech / Banking

• Marketplace or E-commerce platforms

• Technology startups with a strong sales organization

• Businesses with CRM systems and a structured MQL → SQL lead qualification process

KPIs for This Role

• Cost per Lead (CPL)

• Cost per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate (Lead → Transaction)

• LTV/CAC ratio

• Lead quality based on Sales feedback