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Senior Marketing Manager - Credit Cards & Personal Loans
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
05/02/2026
Hạn nộp hồ sơ:
08/03/2026
Hình thức:
FULL_TIME
Kinh nghiệm:
10 - 11 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Trusting Social is an AI Fintech pioneer that's revolutionizing credit access in emerging markets. Our mission is "Advancing AI to Meet the Financial Needs of Everyday Consumers with Empathy." We've assessed over 1 billion consumers across four countries, and we're on a mission to provide 100 million credit lines using the power of AI and Big Data.
We’re seeking a Senior Marketing Manager to lead acquisition and brand presence for EVO (credit cards & personal loans). This is a performance-first, brand-light role: you will design and oversee a multi-channel acquisition strategy, push creative excellence, and partner cross-functionally to drive funnel efficiency. Over time, you will lay the foundation for EVO’s marketing function, balancing short-term growth with long-term brand positioning.
What You'll Do
Join our vibrant team and enjoy:
For more information about us, please visit our website and video here: https://www.youtube.com/watch?v=inAEDGvOcL8&t=29s
We’re seeking a Senior Marketing Manager to lead acquisition and brand presence for EVO (credit cards & personal loans). This is a performance-first, brand-light role: you will design and oversee a multi-channel acquisition strategy, push creative excellence, and partner cross-functionally to drive funnel efficiency. Over time, you will lay the foundation for EVO’s marketing function, balancing short-term growth with long-term brand positioning.
What You'll Do
- Growth Marketing Leadership
- Own the end-to-end growth marketing plan: define audience strategy, channel mix, budget allocation, and forecasting against volume and efficiency targets.
- Partner with Business Growth (User Growth/PLG team) to ensure marketing and product initiatives reinforce each other along the funnel.
- Performance Marketing (Core Scope)
- Channel Strategy & Execution
- Oversee execution across Search (Google/Bing/ASA), Social (Meta/TikTok/LinkedIn), Programmatic (DV360, The Trade Desk), Affiliates & Aggregators, SEO/Content, Influencer, CRM (Email/SMS/Push), and O2O partner activations.
- Define channel roles in the funnel: awareness vs consideration vs conversion vs retention.
- Optimize channel mix and budget allocation dynamically based on ROI, LTV/CAC, and payback.
- Measurement & Analytics
- Build a robust attribution framework: multi-touch attribution (MTA), incrementality tests, geo-lift studies.
- Establish always-on experimentation: A/B tests for creative/offers, funnel flows, pricing/fee disclosure.
- Partner with the Data team to strengthen server-side tagging, first-party data strategy, and SKAN readiness.
- Maintain marketing dashboards for weekly pacing, monthly business reviews, and budget governance.
- Funnel Optimization
- Diagnose and optimize every step:
- Lead generation: targeting, keyword strategy, ad formats.
- Lead-to-Approval: pre-qualification, pre-approval messaging, form UX.
- Approval-to-Activation: onboarding flows, first transaction nudges, merchant incentives.
- Retention loops: CRM campaigns, referral integration, cross-sell offers.
- Partner with Product, Risk & Ops to improve funnel quality (lead scoring, eKYC drop-off, underwriting filters).
- Creative & Brand Building (Light but Critical)
- Lead creative strategy: develop briefs that translate insights into high-performing assets (video, static, UGC).
- Champion dynamic creative optimization and AI-driven creative iteration while ensuring compliance.
- Build EVO’s social presence (fanpage, TikTok, LinkedIn) as the official, compliant voice of the brand.
- Position EVO for long-term identity
- Team & Org Development
- Manage agency/vendor ecosystem (media, affiliates, influencers, creative studios) with accountability to performance.
- Mentor existing marketers (ads, SEO, content), standardize reporting, attribution, and compliance playbooks.
- Prepare the org for scale: define career paths and functional structures for Performance vs Brand.
- Volume & Efficiency: Marketing-sourced accounts/loans, CAC/CPA, CPBA, CPFL, ROAS, LTV/CAC.
- Funnel Quality: lead-to-approval %, approval-to-activation %, funded rate, time-to-fund/activate.
- Channel Efficiency: CTR, CVR, cost per lead vs cost per funded loan, SEO traffic share, CRM engagement.
- Brand & CX: onboarding NPS/CES, referral rate, opt-in deliverability.
- 7-10+ years in performance/growth marketing, ideally fintech/banking/lending.
- Proven ability to scale acquisition with positive unit economics at a meaningful scale.
- Multi-channel expertise: Search, Social, Programmatic, App, Affiliate, SEO, CRM, Referral, O2O.
- Advanced analytics: cohort/LTV, attribution models, incrementality design, MMM frameworks.
- Creative judgement: capable of pushing both performance-driven and compliant creative.
- Regulatory awareness: lending advertising, KYC/AML, data privacy.
- Leadership: mentoring, agency/vendor management, building high-performing teams.
- Multi-market expansion playbooks (SEA, emerging markets).
- O2O activation and offline performance attribution.
- App growth and SKAN readiness.
- Experience with genAI tools for creative ops and audience insights.
- Direct impact: your strategy will shape financial access for millions.
- Autonomy: full budget ownership, modern stack, supportive product/data/risk teams.
- Career-defining: first senior marketing hire at EVO, chance to build and lead the marketing org from the ground up.
Join our vibrant team and enjoy:
- Competitive compensation, including 13th-month salary and performance bonuses.
- Comprehensive health care for you and your dependents.
- Generous leave policies and flexible work hours.
- Convenient District 1 office location (next to a future metro station).
- Onsite lunch with multiple options.
- Grab for work allowance and fully equipped workstations.
- Fun team-building activities, sponsored sports clubs, and Thursday happy hours.
- Unlimited free coffee, tea, snacks, and fruit.
- A chance to make a profound social impact by democratizing credit access in emerging markets.
For more information about us, please visit our website and video here: https://www.youtube.com/watch?v=inAEDGvOcL8&t=29s
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Báo cáo
Trusting Social
Xem trang công ty
Quy mô:
100 - 200 nhân viên
Địa điểm:
Tầng 8 Tòa nhà Havana, 132 Hàm Nghi, Phường Bến Thành, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
Trusting Social là một công ty fintech tiên phong trong lĩnh vực Alternative Credit Scoring – hệ thống chấm điểm tín dụng. Trusting Social được (TS) thành lập vào năm 2013 bởi nhà khoa học dữ liệu, tiến sĩ Nguyễn An Nguyên. Bằng công nghệ Big Data (dữ liệu lớn) và AI (trí tuệ nhân tạo), Trusting Social sẽ xây dựng nên một cơ sỡ dữ liệu điểm tín dụng (credit score) của mỗi cá nhân, từ đó giúp các tổ chức tài chính đưa ra quyết định cấp tín dụng cho khách hàng.
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