Job Overview

We are looking for a strategic and driven Trade Marketing Operation Manager to lead our channel expansion. In this role, you will design and execute high-impact trade marketing strategies to accelerate brand growth, optimize channel performance, and drive market penetration across Retail, HORECA, and B2B sectors.

Responsibilities
1. Strategy & Planning & Promotion Coordination
Develop and execute trade marketing plans the development and implementation of trade marketing activities by channel (retail, F&B, e-commerce, marketplaces, etc.).
- Lead end-to-end Trade Marketing operations, including Promotion, Merchandising, and Activation, to ensure alignment with revenue targets and brand objectives.
- Develop and execute strategic trade promotion plans across offline retail stores and online platforms (e-commerce marketplaces and omni-channel systems).
- Plan, deploy, and monitor trade programs and sales performance, including both push and pull consumer promotions.
- Measure, analyze, and evaluate campaign effectiveness, providing data-driven insights to optimize ROI and enhance customer engagement.
2. Campaign & Activation Support
- Coordinate in-store displays, promotional programs, and sales campaigns to drive product visibility and sales uplift.
- Ensure campaign execution aligns with brand guidelines and store operational standards.
- Monitor promotion performance and collect data for post-campaign evaluation.
- In-Store Execution: Manage POSM, merchandising, product displays, and in-store events to enhance brand presence.
3. Merchandising & Visibility
- Plan and manage POSM programs, including budgeting, allocation, and stock control across company channels.
- Monitor in-store merchandising compliance and visual standards.
- Research, develop, and introduce innovative POSM formats to improve in-store visibility and customer experience.
- Establish and standardize merchandising and trade activation guidelines to ensure consistent brand identity across all channels.
- Collaborate closely with Brand teams to align and standardize branding activations, including in-store displays and OOH (Out-of-Home) executions.
- Provide regular feedback on display effectiveness and suggest improvements.
4. Sales Data Monitoring & Analysis
- Track and analyze sales performance by SKU, store, and campaign.
- Utilize strong Excel skills to create regular reports and dashboards.
- Identify trends, opportunities, and propose corrective actions to optimize sales performance.
5. Budgeting: Manage budgets for trade marketing activities, ensuring cost-effectiveness.
6. Inventory Flow Coordination
- Coordinate with inventory teams to ensure correct stock allocation for key promotions and sell-through targets.
- Monitor inventory levels during peak seasons and key activities.
7. Market Intelligence & Competitor Tracking
- Collect and summarize competitor promotions, market activity, and pricing intelligence.
- Provide reports to support management decision-making.
8. Multi-Business Unit Trade Operations
- Support trading and service operations covering Retail, Horeca, B2B,...channels.
- Ensure alignment of trade marketing initiatives with overall business strategies and crossfunctional objectives.
9. Customer Insight & Experience Strategy
- Utilize local data, global trends, and deep customer insights to define and drive Customer Experience strategies for targeted segments.
- Develop and optimize multi-touchpoint customer journeys to drive engagement, conversion, and retention.
- Lead initiatives to strengthen brand credibility and image, incorporating global mega trends and local market insights (e.g., consumer, dining, and lifestyle trends).
10. Event, Activation & Business Growth
- Plan and oversee nationwide events and activation programs to enhance brand visibility and accelerate sales growth.
- Propose and implement innovative activation solutions to strengthen brand positioning and customer engagement.
- Drive sales growth through effective execution of activation programs across all channels.
11. Performance Monitoring & Optimization
- Continuously track, analyze, and optimize performance across trade marketing, channel development, and customer journeys.
- Provide regular reports and actionable insights to stakeholders to improve effectiveness and efficiency.
- Conduct monthly and quarterly business reviews, including: Sales performance analysis, Competitive pricing monitoring and Market trends and insights scanning.

- Recommend strategic actions to optimize performance and achieve business targets.
12. Project Management Support
- Assist in coordinating store opening projects, sponsorship activities, and special campaigns.
- Track project timelines and task completions across functions.
13. Documentation & Compliance Support
- Support proper documentation of promotional approvals, licensing, and compliance records.
- Ensure basic compliance for in-store activities as guided by company policy.
14. Reporting: Monitor, analyze, and report on campaign performance and ROI and other reports as requested by manager.
15. Other duties as assigned by Manager/BOD.

Job requirements:

• Bachelor’s Degree in Marketing, Business, or related field.
• From 7 years of experience in trade marketing, sales coordination, or retail operation.
• Good knowledge of retail operation, promotion mechanics, and basic merchandising.
• Strong analytical skills and advanced Excel proficiency.
• Excellent organization and coordination skills.
• Strong communication and teamwork abilities.
• Good English communication (verbal and written) is a plus.
• Passion for fine dining, cigar, spirits, or luxury industry is highly appreciated.

Key Competencies:

• Data-driven mindset with strong attention to detail.
• Project and time management.
• Problem-solving attitude.
• Collaboration and cross-functional coordination.
• Continuous learning and adaptability