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JOB OVERVIEW
As Market Research Manager, you will lead the company’s efforts in understanding the automotive market landscape, customer behavior, and industry trends. Your insights will play a critical role in shaping strategic decisions in product development, pricing, marketing, and long-term business planning.
Lead market intelligence activities, including analysis of customer behavior, market trends, competitor strategies, pricing, and regulatory updates.
Develop and manage quantitative and qualitative research projects (surveys, focus groups, in-depth interviews, etc.) in-house or via third-party agencies.
Translate complex data into actionable insights to support product strategy, go-to-market plans, dealer performance, and brand positioning.
Track emerging trends such as electric vehicles (EVs), autonomous driving, shared mobility, and digitalization in the automotive sector.
Supervise and mentor a team of analysts/researchers; ensure high-quality data collection, analysis, and reporting.
Build and manage internal dashboards and reporting tools using Excel, Power BI, Tableau, or equivalent platforms.
Collaborate closely with Marketing, Sales, Product, and Strategy teams to align research findings with business needs.
Prepare and present research findings to senior management, including C-level executives.
Manage research budgets and relationships with external vendors or consulting firms.
QUALIFICATIONS:
Bachelor's or Master’s degree in Business, Marketing, Economics, Statistics, or related fields.
Minimum 5 years of experience in market research or business intelligence, including 2+ years in a leadership or managerial role.
Strong knowledge of the automotive market in Vietnam and/or Southeast Asia. Experience with EVs or tech-driven automotive models is a plus.
Proficient in research methodologies, survey design, and analytical tools (e.g., SPSS, Power BI, Tableau).
Excellent leadership, project management, and presentation skills.
Strategic thinking, with the ability to connect data with business impact.
Fluent in Vietnamese and proficient in English (both written and spoken).
Công Ty Cổ Phần Sản Xuất Và Kinh Doanh VinFast là công ty thành viên thuộc tập đoàn Vingroup, một trong những Tập đoàn Kinh tế tư nhân đa ngành lớn nhất Châu Á.
Với triết lý “Đặt khách hàng làm trọng tâm”, VinFast không ngừng sáng tạo để tạo ra các sản phẩm đẳng cấp và trải nghiệm xuất sắc cho mọi người.
VinFast đã nhanh chóng thiết lập sự hiện diện toàn cầu, thu hút những tài năng tốt nhất từ khắp nơi trên thế giới và hợp tác với một số thương hiệu mang tính biểu tượng nhất trong ngành Ô tô.