Phúc lợi
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
Mô tả Công việc
The Trade Manager is responsible for developing and executing omni-channel plans to elevate consumer experience at the Point of Sale (POS) across offline and online channels. This role ensures the brand is visually compelling, educational, and conversion-driven through retail activation, merchandising, promotion strategy, and shopper engagement. Drive sell-out growth by transforming shopper experience into brand preference and purchase.
A. Omni-Channel Trade Activation
- Develop the annual, monthly trade marketing plan cross-channel activation connecting offline → online.
- Deploy promotion mechanics for different channels (bundle, cashback, loyalty, member gifts, trial size programs).
- Work closely with the marketing team to synchronize campaign messages and data collection.
B. Consumer Experience & Merchandising at POS
- Build and execute consumer-centric POS monthly plans (offline stores, pharmacies, beauty chains, e-retail).
- Develop effective education touchpoints at POS: testers, demo stations, beauty advisor scripts, QR education, sampling systems.
- Collaborate with designers to create brand-aligned POSM and visual assets.
- Ensure planogram compliance and optimize visibility and shelf strategy.
C. Channel Strategy & Sell-Out Optimization
- Identify growth opportunities by retailer, region, and channel performance.
- Propose SKU assortment per channel based on shopper missions and price tiering.
- Work with Sales to build Joint Business Plans (JBP) with key retailers.
D. Communication & Training
- Responsible for determining training content for BA: product knowledge, selling techniques, beauty consultation scripts...
- Coordinate with the training department to train BA, ensure BA has enough knowledge and consulting skills.
- Coordinate with MKT/brand team to produce in-POS educational content: brochures, screens, sampling guidance, and KOL/Expert contents.
E. Data Analytics & Performance Tracking
- Analyze sell-out data, POS activation performance, shopper behavior insights.
- Track ROI of promotions, merchandising investment, sampling effectiveness. Provide monthly dashboards and actionable optimization plans.
Yêu Cầu Công Việc
- 3-5+ years Trade/Shopper/Channel/Brand or Key Account experience in beauty, cosmetics, OTC, dermocosmetic, or FMCG with high education needs.
- Experience working with dermocosmetic chains, pharmacy channels, and premium experience brands is a plus.
- Proven record of building annual trade plans, not just executing.
- Experience in commercial planning, and ROI analysis.
- Has managed trade budget + cross-channel POS transformation.
Skills
- Strategic planning & Result oriented
- Data Analytic
- Customer understanding
- Negotiation & influence at retailer
- Budget Management
- Omni-channel activation & POS digital integration
- Business owner mindset
- Data-driven, education-driven, consumer-centric
- Able to push innovation in shopper experience
- Strong leadership + cross-functional influence
WHY JOIN VIGO?
At Vigo, we’re not just growing – we’re evolving. You'll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast-paced, supportive environment where your ideas and contributions truly matter.
- Attractive salary package: Fixed base salary (based on capability) + Sales commission + KPI bonus.
- Annual salary review based on performance.
- Dynamic, young, and professional working environment with many opportunities for advancement.
- Regular team-building activities such as birthdays, holidays, company trips, and celebrations.
- 13th-month salary, performance and KPI bonuses.
- Full employee benefits and insurance in accordance with labor laws.
- Opportunities for training and development with top experts in the beauty industry.
- Working Hours: Monday to Friday: 08:30 – 18:00 & Saturday (morning): Online working session
Địa điểm làm việc
Thông tin khác
- Bằng cấp: Đại học
- Độ tuổi: Không giới hạn tuổi
- Lương: Cạnh tranh
Thành lập từ năm 2016, là một đơn vị phân phối các dòng sản phẩm dược mỹ phẩm chăm sóc da cho hầu hết các đơn vị kinh doanh spa, clinic, cửa hàng mỹ phẩm, cửa hàng làm đẹp tại Việt Nam. Phân phối chính hãng từ các thương hiệu uy tín hàng đầu châu Âu trong lĩnh vực chăm sóc và phục hồi da như Babe, Fusion Meso, Wellmaxx, Ekseption,…
Chính sách bảo hiểm
- Được hưởng bảo hiểm sức khỏe.
- Được hưởng bảo hiểm xã hội.
Các hoạt động ngoại khóa
- Du lịch hàng năm
- Bóng đá
- Bóng bàn
- Thể thao
- Party
- Teambuilding
Lịch sử thành lập
- Thành lập từ năm 2016
Mission
LIFT PASSION – LEAD BEAUTY
Con người là yếu tố quan trọng trong sự thành công của công ty. Vì vậy chúng tôi đang tìm kiếm những cá nhân có cùng giá trị và khát khao phát triển để cùng nhau đồng hành trong giai đoạn bùng nổ tiếp theo của The VIGO.