Originating from Vietnam, VinFast is committed to the vision of becoming a global smart EV brand. VinFast has laid the foundation for the electric car and motorbike industry in Vietnam while passionately promoting the worldwide EV revolution.
With its Customer-First philosophy, VinFast relentlessly innovates and converges intellectual fundamentals in creating best-in-class products with the most affordable prices and outstanding after-sales services. In addition, VinFast provides everybody with the opportunity to use smart EVs while contributing to the creation of a smart, green, and sustainable future.
Position Overview
- The UX Lead – HMI Design plays a key role in shaping and enhancing the user experience across the vehicle’s infotainment system, including the Instrument Cluster (IPC), Head Unit, Head-Up Display (HUD), physical controls, and multimodal feedback such as sound and voice.
- This role involves contributing from the early stages of new design projects, while also proposing experience improvements for existing systems to ensure intuitive, safe, and emotionally engaging interactions while driving.
- The position requires strong system-level design thinking, the ability to analyze user behavior in real-world driving contexts, and the capability to anticipate and define future UX directions. The ideal candidate actively researches emerging automotive technologies (e.g., ADAS, electrification, personalization, multimodal interaction) to deliver forward-thinking UX concepts that are both innovative and feasible — aligned with global design standards and product strategy.
- Propose and develop design concepts for both new infotainment projects and improvements to existing systems, covering components such as the Instrument Cluster (IPC), Head Unit, HUD, physical controls, and sound/voice feedback.
- Analyze user behavior, pain points, and usage scenarios in the driving context to define user-centric interaction models
- Research emerging trends and technologies in the automotive industry (e.g., ADAS, EV interfaces, personalization, multimodal interaction) to shape future-ready UIUX strategies.
- Create wireframes, user flows, and low- to mid-fidelity prototypes to communicate design concepts effectively to internal stakeholders
- Collaborate closely with UI/UX designers, researchers, product owners, and software engineers to ensure UX ideas are translated into practical and implementable designs
- Participate in usability testing, expert reviews, and in-vehicle validation activities to assess and iterate on UX proposals
- Benchmark competitor systems (both within and outside the automotive domain) to identify best practices and opportunities for differentiation
- Produce clear and structured UX documentation (e.g., behavior specifications, user flows) to support development and validation teams
- Education & Experience
- Bachelor’s or Master’s degree in UX Design, Interaction Design, Human Factors, Cognitive Psychology, Industrial Design, or related fields.
- At least 7 years of experience working in UX design, with a minimum of 3 years in a UX Lead role, focusing on defining UX direction, proposing design strategies, and ensuring experience quality across complex digital systems.
- Hands-on involvement in both new feature ideation and iteration of existing systems.
- UX Skills
- Ability to translate business goals, user problems, and stakeholder needs into clear UX strategies and experience concepts.
- Proficient in:
- Information architecture design
- Building user flows, behavior flows, and scenario-based interaction logic
- Creating state diagrams and activity diagrams to model system behavior and exceptions
- Designing wireframes and interactive prototypes
- Skilled in user research methods and experience validation, including:
- Usability testing, A/B testing, eye-tracking, driver distraction testing, and simulated/real driving scenarios
- Applying UX heuristics and conducting expert reviews
- Ability to define and manage UX design patterns for standard interaction behaviors (e.g., notification, state change, confirmation).
- Able to define and track UX performance indicators (e.g., task completion rate, time on task, error rate, SUS score) and propose data-driven design improvements.
- Change Management & UX Roadmap Skills
- Able to manage UX change requests systematically, ensuring traceability, clear rationale, and impact assessment before implementation.
- Coordinates with product, engineering, and QA teams to align UX changes with development milestones and avoid late-stage design rework.
- Tracks and controls out-of-scope design changes, evaluates their potential impact, and communicates implications to relevant stakeholders.
- Participates in roadmap planning by identifying long-term UX opportunities through early research, aligning user needs with business goals and product strategy.
- Skilled in prioritizing features and recommending trade-offs based on cost-benefit analysis, user value, technical constraints, and timing.
- Tools & Communication
- Proficient in design and prototyping tools such as Figma, Protopie.
- Familiar with requirement and task management tools such as Jira, CodeBeamer, and Microsoft Project, enabling effective tracking and cross-functional alignment.
- Capable of creating and maintaining clear UX documentation, including flows, wireframes, design rationales, and implementation notes for developers and testers.
- Strong communication and storytelling skills, able to explain complex UX logic and behavioral flows to both technical and non-technical stakeholders.
- Comfortable conducting design reviews, leading walkthroughs, and facilitating cross-team discussions to resolve design conflicts and ensure alignment.
- Able to work efficiently in cross-functional teams, contributing to sprint planning, backlog grooming, and iteration reviews.
- Leadership & Collaboration
- Demonstrates ownership of UX direction across feature domains, proactively identifying design opportunities and leading key initiatives from concept to validation.
- Acts as a design thought partner to product managers and engineers, ensuring user needs are considered in business and technical decision-making.
- Provides strategic UX guidance to align design efforts with long-term product vision and cross-functional roadmaps.
- Collaborates closely with UIUX designers, researchers, engineers, and system architects to ensure cohesive and implementable UX solutions across the infotainment ecosystem.
- Advocates for design quality by initiating and driving design critiques, cross-functional reviews, and early alignment with engineering constraints.
- Supports team capability by sharing design frameworks, reusable assets, and UX rationale, helping improve consistency and efficiency across the design team.
- Open to feedback and iterative collaboration, while confidently defending user experience principles and decisions based on data, standards, or usability validation.
- Driving Context Knowledge (Automotive Domain Awareness)
- Solid understanding of the driving context, user attention span, and environmental constraints in a moving vehicle.
- Familiar with automotive HMI standards and regulations (e.g., ISO 15005, AAM Guidelines, UN R121).
- Awareness of key systems such as ADAS, EV, personalization, voice assistants, and how users interact with them while driving.
- Aware of driver distraction risks, mental workload, and safety requirements in real driving contexts
- Competitive salary
- Premium healthcare package, including PVI insurance & annual health check-ups
- 13th-month salary & performance bonuses to reward your contributions
- Enjoy preferential pricing for services within the Vingroup ecosystem including Vinmec, Vinpearl, and Vinschool...
- Opportunity to collaborate with and learn from industry-leading professionals in the automotive domain
With respect to all your personal data shared to VinFast in the application and the entire recruitment process of VinFast, by clicking “Apply”, submitting your resumé/CV and/or participating in VinFast's recruitment process, you agree that you have read VinFast's Personal Data Protection Policy ("Policy") posted at https://vinfastauto.com/vn_vi/dieu-khoan-phap-ly or https://vinfast.vn/privacy-policy/ , you agree to the Policy and consent for VinFast to process your personal data in accordance with the Policy and the applicable regulations on personal data protection.
Công Ty Cổ Phần Sản Xuất Và Kinh Doanh VinFast là công ty thành viên thuộc tập đoàn Vingroup, một trong những Tập đoàn Kinh tế tư nhân đa ngành lớn nhất Châu Á.
Với triết lý “Đặt khách hàng làm trọng tâm”, VinFast không ngừng sáng tạo để tạo ra các sản phẩm đẳng cấp và trải nghiệm xuất sắc cho mọi người.
VinFast đã nhanh chóng thiết lập sự hiện diện toàn cầu, thu hút những tài năng tốt nhất từ khắp nơi trên thế giới và hợp tác với một số thương hiệu mang tính biểu tượng nhất trong ngành Ô tô.
Review Sản Xuất và Kinh Doanh Vinfast
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