Restaurants Sales Manager

Reports To: Director of Commercial / Director of F&B

Role Purpose

The Restaurants Sales Manager is responsible for driving revenue growth across restaurant outlets by proactively generating business, managing key accounts, developing partnerships, and positioning the restaurants as preferred dining venues. The role focuses on corporate dining, group bookings, social events, and strategic collaborations while supporting brand visibility and guest loyalty.

Key Responsibilities

1. Sales & Revenue Generation:

• Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events
• Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs
• Manage and grow a portfolio of corporate and individual clients
• Achieve monthly and annual sales targets in line with business plans
• Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues.
• Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic.
• Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization.
• Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events.
• Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction.

2. Account Management & Partnerships

• Build and maintain strong relationships with key corporate accounts, event planners, and local partners
• Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams
• Develop strategic partnerships to increase footfall and brand exposure

3. Marketing & Brand Positioning

• Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events
• Support digital and social media initiatives by contributing sales-driven content and campaigns
• Represent the restaurant(s) at networking events, trade shows, and industry functions

4. F&D Reservations Management

• Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings
• Ensure reservation standards, response times, and guest communication align with brand and service expectations
• Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties
• Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting
• Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence
• Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals

5. Coordination & Operations Support

• Act as the main point of contact for restaurant-related sales inquiries
• Ensure seamless handover of confirmed business to Operations teams
• Follow up on guest feedback and ensure high satisfaction and repeat business

6. Reporting & Analysis

• Track sales performance and prepare regular reports on revenue, market trends, and opportunities
• Maintain accurate records in CRM and sales systems
• Analyze market competition and recommend strategies to maintain a competitive edge

• Competitive salary
• Heath Care Insurance (24/7)
• Working hours: 8 hours/day, 1 hour break/day, 2 days off per week
• Relocation, home leave ticket
• Accommodation, uniform, transportation, 3 meals/day
• Other benefits

Hilton Global Benefits

• Go Hilton Travel Program: Travel the world with heavily discounted hotel room rates and FB discounts for you, your family, and friends at 7,000+ Hilton properties globally.
• Global Career Mobility: Access internal transfer and advancement opportunities across Hilton properties in APAC and worldwide.
• World-Class Learning: Free access to Hilton University courses, leadership development programs, and cross-departmental exposure.
• ThriveatHilton: Dedicated programs and initiatives prioritizing your mental, physical, and emotional well-being.

A F&B Sales Manager / Restaurants Sales Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Minimum 3-5 years of experience in F&B sales, restaurant sales, or hospitality sales
• Experience in luxury hotels or high-end restaurants preferred
• Proven track record of achieving sales targets
• Fluency in English; additional languages are an advantage

Key Performance Indicators:

• Restaurant sales revenue vs target
• Number of new accounts secured
• Repeat business and client retention
• Event conversion ratio
• Guest satisfaction related to sales-driven bookings
• Reservations conversion rate
• Response time and accuracy of reservations handling
• Guest satisfaction related to booking experience

• Ứng tuyển: vui lòng gửi qua trang Hoteljob hoặc website: jobs***********
• Ứng viên có thể gửi CV đến địa chỉ email ngay bên dưới phần bình luận (do yêu cầu nền tảng nên không thể đề cập trong bài đăng)
• Liên hệ trực tiếp để được hỗ trợ tốt hơn: 0297******* (Nhân sự - 5400)