Vietnam Star Automobile Ltd.,

A. Company Description

Vietnam Star Automobile – Dai Tu Branch is an authorized dealer of Mercedes-Benz Vietnam, specializing in premium automotive products and services. We are committed to delivering exceptional customer experiences, maintaining professional standards, and driving sustainable business growth. With a strong market reputation and customer-centric culture, we continuously invest in people development, operational excellence, and innovative sales strategies.

We are currently seeking a dynamic and results-oriented Sales Manager to lead the New Car & CPO Sales teams, drive business performance, and strengthen customer relationships. This position offers an exciting opportunity for candidates who are passionate about sales leadership, team development, and achieving ambitious business targets in a fast-paced automotive retail environment.

B. Key Responsibilities

1. Sales Leadership & Operations

• Lead and develop the New Car & CPO Sales teams to achieve sales volume, profitability, and customer satisfaction targets.
• Oversee daily showroom operations, including vehicle display, demo management, and customer interactions.
• Support sales staff in handling complex customer cases and fleet contract negotiations.
• Ensure compliance with Mercedes-Benz Retail standards, sales processes, and pricing policies.

2. Planning & Performance Management

• Develop and implement sales plans and marketing initiatives for Mercedes-Benz products.
• Analyze market trends, competitor activities, and sales performance to identify business opportunities.
• Monitor sales turnover, market share, and team KPIs to ensure target achievement.

3. Team Management & Development

• Recruit, coach, train, and evaluate sales staff to maximize team performance.
• Conduct regular performance reviews and recommend incentive or variable compensation plans.
• Ensure all team members complete required MBV training and certification programs.

4. Customer Experience & Quality Management

• Enhance customer satisfaction through proactive support and effective issue resolution.
• Handle customer complaints professionally and escalate product quality concerns when necessary.
• Maintain high standards of showroom presentation and service quality.

5. Training & Communication

• Deliver onboarding and continuous training on Mercedes-Benz brand values, products, and soft skills.
• Ensure sales materials, brochures, and systems (e.g., Autoline, Salesforce) are updated and properly utilized.
• Share market updates and key communications from management with the sales team.

• Bachelor’s degree in Business Administration, Automotive Management, or related fields.
• Minimum 3 years of experience in Automotive Retail, preferably in a managerial position.
• Strong leadership, analytical thinking, negotiation, and customer service skills.
• Good command of both Vietnamese and English.
• Familiarity with DMS, Salesforce, or other automotive retail systems is preferred.
• Results-driven mindset with the ability to work effectively under pressure.