Viện Đào Tạo Quốc Tế - Viện ISB (UEH - ISB) ★ 1.0

About the job

We are an education-focused company dedicated to creating products that inspire learning and personal growth. We are looking for a result-oriented Marketing & Communications Executive to join our team. In this role, you will be the bridge between our brand and prospective families, executing multi-channel content strategies and high-impact events to drive lead generation and brand engagement. Working closely with our dynamic teams, you will help transform interest into enrollment while ensuring a consistent and authoritative brand voice across all platforms.

Key Responsibilities:

Content Strategy & Conversion Optimisation

• Implement and maintain long-term and short-term content plans across social media, website, email marketing, and blogs, specifically designed to address the needs of Parents and Students to capture high-quality leads.

• Collaborate with performance marketing teams to produce high-converting ad copy and landing pages that support Click-Through Rates and Conversion Rates.

• Ensure a consistent and authoritative brand voice while maintaining a strong call-to-action (CTA) focus across all communication channels.

Offline Activities & Top-of-Funnel Engagement

• For Parents: Execute and coordinate specialist workshops, webinars, and talk shows focused on educational pathways and student wellbeing to gather qualified data.

• For Students: Implement activations, including academic competitions and experiential open days, to increase brand reach and student participation.

• Partner closely with the Admissions team to ensure lead nurturing and the successful transition of event attendees into the enrolment pipeline.

Digital Presence & Community Management

• Cultivate and manage online communities (e.g., Facebook Groups, Zalo, or forums) to maintain engagement and foster long-term relationships with prospective families.

• Monitor and protect the organisation’s brand reputation across educational forums and digital platforms.

Performance Analysis & Market Insights

• Collaborate with the Performance team to track content engagement metrics and lead quality.

• Conduct regular competitor analysis and market reviews to identify new opportunities for innovative offline and online activations.

Requirements:

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.

• 1–2 years of experience in marketing communications or branding (education or service brands preferred).

Skills & Capabilities

• Strong understanding of brand fundamentals, marketing communications, and digital platforms.

• Good writing and editing skills with attention to tone, clarity, and consistency.

• Ability to execute according to brand guidelines and communication frameworks.

• Strong coordination, organization, and teamwork skills.

• Basic understanding of performance marketing metrics (CTR, CPL, CVR) to optimize content effectiveness.

Mindset & Attributes

• Brand-conscious, detail-oriented, and quality-driven.

• Growth mindset with willingness to learn and improve.

• Able to work under deadlines with a strong sense of accountability.

Please note that due to the high volume of applications, only shortlisted candidates will be contacted. We appreciate your understanding.