Hilton Saigon ★ 4.1

As a Marcom Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

• Develop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines;
• Responsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports;
• Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and Hilton Honors;
• As the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including MICE, F&B, rooms, architecture and design, team members and corporate responsibility;
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities;
• Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally;
• Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty for the hotel and its outlets;
• Recognize and execute opportunities for Hilton Honors as well as other hotel incentive programmers;
• Oversee all marketing and PR projects in line with resources and budget objectives;
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and PR and partnership programs;
• Conduct regular hotel marketing and PR audits to meet regional and global audit requirements;
• Participate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops and trade-shows;
• Respond quickly and efficiently to all internal and external requests;
• In liaison with corporate communications, manage communications connected with hotel crisis and any issues arising with the hotel;
• Organize and manage familiarization trips for media professionals and entertain local media where appropriate;

• Complete understanding of key functions relating to marketing and PR strategies and initiatives whilst managing multiple work streams

• College Degree in Marketing, Communications, Public Relations or Hotel Management

• Experience in developing and implementing effective and realistic marketing and PR plans and strategies, including budget evaluation, extensive communication written work, management and reporting

• Demonstrates ability to interact effectively with various levels of management

• Outstanding communication skills in all areas of writing, listening and speaking English. High proficiency of native language dependent on location of role

• Communicates key information effectively to all levels of management using a variety of communication tools

• Proficiency in Microsoft Office applications, budget management and project and time management

• Able to think analytically, critically and strategically when faced with unique opportunities and challenges, prioritizing and identifying productive solutions

• Demonstrates a sound understanding of commercial awareness and has the ability to influence others in key situations whilst maintaining positive relationships

• Commitment to deliver a high level of customer service

• Ability to work under pressure and under own initiative

• Enjoys working collaboratively, key team player with a can do attitude and thrives on a challenge

• Good understanding of Hilton, its core values and management structure

- Full CV