Tập Đoàn Việt Thái Quốc Tế VTI ★ 2.4

1) Leadership in Performance Marketing Campaigns (40%)
Lead and optimize digital marketing campaigns (Google Ads, Facebook, TikTok) to achieve ROI and revenue goals. Oversee budget management, A/B testing, and competitor analysis.
• Monitor key metrics (ROAS, CPA, CTR) and optimize campaigns based on data and insights
• In charge of A/B testing to improve the performance of creative assets and targeting strategies.
• Regularly generate performance reports to track progress and make recommendations for optimization.
• In charge of budget management, ensuring bids are in line with campaign objectives.
• Track and report competitor marketing activities.

2) Agency and Partner Collaboration (20%)
Coordinate with external agencies to implement advanced strategies, improve performance, and ensure seamless campaign execution aligned with business goals.
• Implement learnings and best practices from the agency into daily campaign management.
•Executing campaigns that follow the agency's strategic recommendations for optimal performance.
• Executing campaigns that follow the agency's strategic recommendations for optimal performance.
• Report back to the internal team on key takeaways from agency collaboration sessions.

3) Digital Platform Strategy and Optimization (20%)
Develop strategies for digital platforms, adopt new tools, and ensure cross-platform campaign scaling and efficiency.
• Ensure all website banners, product pages, and links function correctly and reflect current marketing initiatives.
• Work closely with the Technical teams to resolve any technical issues and maintain website uptime.
• Collaborate with the Marketing & Merchandise team to ensure all website visuals align with seasonal campaigns.
• Regularly audit the website for errors or inconsistencies and provide timely solutions.

4) Advanced Analytics and Reporting (10%)
Analyze campaign performance, provide actionable insights, and deliver timely, data-driven reports to optimize ROI and CPA.

5) Team Development and Mentorship (10%)
Train and mentor junior team members, foster collaboration, and promote continuous learning to enhance team performance.

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience with managing Meta or Google Ads campaigns
• Proven track record of planning and launching profitable campaigns
• Proven track record of monitoring and optimizing campaigns to achieve the target results (CPA, ROAS)
• Good understanding of performance marketing channels (Google Ads, Facebook Ads, etc.).
• Strong organizational skills to manage multiple tasks simultaneously.
• Strong communication skills for collaborating with internal teams and external partners.
• Willingness to learn and implement new strategies based on industry best practices.
• Familiarity with website CMS and email marketing platforms (Mailchimp, Klaviyo, etc.) is preferred.
• Ability to manage administrative tasks alongside performance marketing responsibilities.
• Interest in performance marketing and digital advertising trends.
• A proactive approach to identifying and solving website or campaign-related issues.