Trung tâm Anh ngữ ILA ★ 3.8

A. Partnership Development With High Schools Identify and approach high schools (public, private, bilingual & international schools)

within the city/province.

- Build relationships with principals, academic coordinators, counselors, and school admin

teams.

- Organize school-based activities:

o Career orientation sessions

o Study-abroad seminars

o School tours

o Classroom talks

o On-campus mini fairs

- Provide schools with updated study-abroad information, scholarship opportunities, and

application timelines.

- Convert school activities into student leads and coordinate with Admissions to follow up.

B. Corporate Partnerships

- Identify companies, HR departments, training departments, and L&D teams with

employee upskilling needs.

- Propose study-abroad pathways for employees:

o Master’s programs

o MBA

o Management programs

o Professional development courses

- Present tailored training/education packages aligned with corporate goals (leadership

development, international exposure, talent retention).

- Organize corporate info sessions, lunch & learn workshops, or executive briefings.

- Build long-term partnerships and maintain regular engagement.

C. Education Center, Community & Organization Partnerships

- Collaborate with English centers, training institutes, youth organizations, and student

clubs.

- Grow partner network to diversify lead sources across different demographics.

- Support partners with marketing materials, content, and recruitment activities.

D. B2B Lead Generation & Pipeline Management

- Generate high-quality leads from schools, companies, and institutions.

- Track the performance of each partner channel: lead volume, conversion rate, follow-up

status.

- Coordinate closely with Admissions/Consulting teams to ensure smooth processing.

E. External Events & Representation

- Attend education fairs, corporate events, teacher conferences, and networking sessions.

- Deliver short presentations or briefings for educators, HR departments, and parent

groups.

- Collect insights from schools and companies to improve product offerings.