AVANTA DIAGNOSTICS

KEY RESPONSIBILITIES:

• Conduct keyword research using various tools (like Keyword Planner, SEMRUSH and Moz)
• Analyze keywords and SEO techniques used by competitors
• Perform competitive analysis and identify gaps in our content
• Implementing proficient tracking to pinpoint areas of success and improvement
• Update older content and add effective calls to action (CTAs) to improve user engagement
• Implement link building strategies and manage backlinks to build online authority
• Follow SEO trends and stay up-to-date with new tools and practices
• Analyze insights and create a report on all aspects of media including the audience, traffic, views, clicks, rankings, etc.

JOB REQUIREMENTS:

• Experience within Google Analytics, Optimize, Tag Manager and other Google Suite tools
• Familiarity with keyword research and management tools
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills, commercial & marketing mindset
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• Strong leadership and multitasking skills