PHÊ LA ★ 1.6

Assist the Trade Marketing Team Leader in executing sales-driven marketing activities across offline touchpoints and retail channels within the Southern region. Support nationwide campaign execution while ensuring operational alignment, execution quality, and localized store performance enhancement.

Key Responsibilities:

1. Trade Marketing Execution:

• Execute monthly, quarterly, and yearly Trade Marketing activities for offline channels.
• Support implementation of sales-driven marketing campaigns and localized initiatives within assigned regions.
• Analyze trade area performance, customer behavior, and market opportunities to support business growth.

2. Campaign Rollout & Store Execution:

• Execute rollout of: POSM, Offline activations/ Gifts, Seasonal campaigns, In-store communications, Store branding touchpoints
• Ensure execution consistency and operational alignment across assigned stores.
• Monitor implementation quality and timelines to ensure on-time and in-full rollout.
• Conduct store visits and support execution audits when required.

3. Sales Performance Monitoring:

• Track regional sales performance and campaign effectiveness on a weekly and monthly basis.
• Support post-campaign reporting and performance analysis.
• Collaborate with Operations and related stakeholders to improve store performance and customer experience.

4. New Store Opening (NSO) & Local Store Marketing (LSM):

• Support Trade Marketing execution for New Store Openings (NSO), including: POSM setup, Launch preparation, Traffic-driving activities, Local activations
• Execute Local Store Marketing (LSM) activities tailored to local trade areas.

5. Cross-functional Collaboration:

• Coordinate with internal stakeholders to ensure effective campaign execution, including: Brand Marketing, Operations, Digital Transformation & IT, CRM/ App, Finance, Supply chain, Design Team
• Support coordination with landlords, external partners, and vendors for local activities.

Education: Bachelor’s Degree in Marketing, Business Administration, or related fields.

Experience: 2 years of experience in Trade Marketing/ Sales-driven Marketing/ Marketing

Experience in F&B, Retail industries is preferred.

Skills & Competencies:

• Good project coordination and execution capabilities.
• Strong analytical and problem-solving mindset.
• Good communication and stakeholder management skills.
• Ability to work under pressure and manage multiple tasks simultaneously.
• Good understanding of retail operations and customer journey.