As an Online Content Executive/Specialist, you will be responsible for managing and executing content projects across Con Cung's online platforms including SEO, product content, PR partnerships, and user-generated content initiatives in the mother and baby category.

You will take ownership of assigned projects end-to-end, ensuring deliverables are completed on time, meet quality standards, and align with both editorial guidelines and business objectives.

In this role, you are expected to work cross-functionally with internal stakeholders and external partners, while using data and user insights to continuously improve content performance and support sustainable growth.

This is a role for someone who can hit the ground running, manages pressure without losing quality, and genuinely wants to grow — not just get through the day.

Key responsibilities

Project Management & Execution (25%)

• Plan, manage, and execute content projects across multiple workstreams simultaneously, ensuring timelines and quality standards are met.
• Coordinate with internal teams and external partners to ensure smooth project delivery.
• Track project progress, flag blockers proactively, and adjust priorities based on business needs.
• Monitor content performance and propose optimization plans based on data-driven insights.

SEO & Online Content Production (30%)

• Research keywords, analyze search intent, and develop SEO-optimized content for the website and blog.
• Upload, edit, and standardize Product Detail Pages (PDP) on Con Cung's platforms, ensuring accuracy and consistency aligned with monthly campaigns.
• Conduct ongoing research on user behavior, market trends, and competitor content to identify improvement opportunities.
• Collaborate with internal teams and freelance writers to maintain content quality and editorial standards.

UGC & Influencer Seeding (35%)

• Support the planning and execution of micro-influencer and seeding campaigns aligned with brand objectives.
• Brief content creators, review deliverables for quality and brand compliance, and track campaign performance.
• Collect and analyze UGC results to inform future campaign directions.

PR & Link Building (10%)

• Identify, reach out to, and negotiate with media outlets, blogs, and content partners for guestpost and backlink placements.
• Manage ongoing relationships with PR partners, track deliverables, and ensure content meets brand and SEO requirements.

Report on PR and backlink performance, providing insights for future planning.

• 2+ years of experience in content marketing, SEO, digital marketing, or a related field.
• Strong foundation in at least one of the following: SEO/content writing or social/UGC - with demonstrated willingness to grow in other areas.
• Resilient under pressure. Patient and detail-oriented
• Actively seek feedback, learn from performance data, and push yourself to improve.
• Ability to manage multiple projects simultaneously and deliver under tight deadlines.
• Data-literate — comfortable reading performance metrics and drawing actionable insights.
• Strong communication and stakeholder management skills.
• Self-directed and proactive - able to identify what needs to be done without being told.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related fields.
• Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or ecommerce CMS platforms.
• Prior experience in ecommerce, retail, or parenting/FMCG industries is an advantage.

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus

About Concung.com

• Working time: 8:30 - 17:30 Monday - Friday
• Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC