Key Areas of Responsibility:

1. Content Creation

· Write and produce clear and attractive copy and visual wordings across formats: social posts, blog articles, landing pages, website, email/CRM, product descriptions, scripts, captions, and micro‑copy. (In VN & ENG)

· Adapt content for different platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Website).

· Creating various scripts for sales presentations on social media and other media types. (MC script, sales presentation script, testimonial script, interview script)

· Formulating a cross-platform content strategy and planning a Monthly Content Calendar for each social media platform based on Page Insight, marketing goals and feedback from various departments.

· Identify new content opportunities based on trends and performance data.

2. Social Media Execution

· Manage day‑to‑day posting, scheduling, and publishing across social channels.

· Monitor trends, hashtags, and platform updates to ensure content relevance.

· Engage with audience comments where needed.

3. Collaboration & Production Support

· Work closely with designers, video creators, and motion editors to create complete content packages.

· Prepare content briefs with clear objectives, tone, key messages, and platform requirements.

· Support the creative process from ideation to execution.

4. Quality & Optimization

· Proofread and edit content to ensure clarity, accuracy, and grammar.

· Apply SEO best practices to long‑form content.

· Monitor, build and manage social media engagement rate

· Maintain consistency with brand guidelines and content standards.

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.

Required Competencies
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills
Qualification and Experience Required
• Minimum 2 years of Relevant Experience
• Bachelor’s degree in communications, journalism, advertising or related field.