Global Marketing Builder/Acting Marketing Lead (Global Market)

About OpenCommerce Group (OCG)

OpenCommerce Group (OCG) is a technology-driven eCommerce company building a global product ecosystem to support online and cross-border commerce. With ~200 employees and offices in Vietnam and China, our products (ShopBase, PrintBase, PlusBase) empower merchants worldwide to build, operate, and scale their online businesses.

As we continue expanding into international markets, we are strengthening our Global Marketing function to build a solid go-to-market foundation for long-term growth.

Role Overview

We are looking for a Global Marketing Builder / Acting Marketing Lead to build and validate the go-to-market foundation for ShopBase and its ecosystem in selected international markets.

This role is ideal for a hands-on marketing builder who enjoys working in an early-stage global setup, where not everything is ready, and impact comes from clarity, experimentation, and learning speed.

This is a build-first role, with a clear pathway to Global Marketing Lead as the function matures.

Key Objectives (First 6 Months)

• Build a clear understanding of target global markets and customer segments
• Design and validate go-to-market (GTM) frameworks for priority markets
• Identify and test effective acquisition channels
• Create a strong foundation for scaling Global Marketing in the next phase

Key Responsibilities

1. Market Research & GTM Foundation

• Conduct structured market research to identify high-potential regions, customer segments, and use cases
• Define clear market entry hypotheses and success criteria for selected markets
• Build GTM frameworks covering positioning, messaging, channels, and funnel structure

2. Marketing Execution & Experimentation

• Design and run marketing experiments across selected channels (content, community, partnerships, paid, etc.)
• Analyze performance data to validate, iterate, or stop initiatives quickly
• Translate insights into actionable recommendations for scaling or optimization

3. Community & Ecosystem Building

• Build and engage focused online communities (e.g. Facebook, Discord, Telegram) to support merchant education and product adoption
• Work closely with Product, CS, and Growth teams to align community insights with product and business priorities

4. Cross-functional Collaboration

• Partner with Product, Growth, Sales Enablement, and Operations teams to align GTM execution
• Provide market feedback to support product roadmap and localization decisions

What Success Looks Like (90–180 Days)

• Clear GTM framework for at least 2–3 priority global markets
• Validated acquisition channels with measurable traction
• Well-defined target customer personas and value propositions
• Actionable roadmap for scaling Global Marketing in the next phase

Requirements

• 3–6 years of experience in Marketing, Growth, Product Marketing, or related roles
• Experience in eCommerce, SaaS, or cross-border business is a strong advantage
• Hands-on experience in market research, GTM design, and marketing experimentation
• Strong analytical and problem-solving skills; comfortable working with data and ambiguity
• Fluent in written and spoken English
• Self-driven, adaptable, and comfortable working in a fast-changing global environment

Nice to have (not required):

• Experience working with global or multi-market products
• Experience building or managing online communities
• Early-stage or zero-to-one marketing experience

Career Path

• Short-term: Global Marketing Builder / Acting Lead
• Mid-term: Global Marketing Lead (after GTM foundation and team readiness)
• Long-term: Head of Global Marketing / Growth

Why Join OCG?

• Opportunity to build Global Marketing from the ground up
• Direct impact on international expansion strategy
• Clear growth path into a leadership role
• Collaborative, fast-moving, and international working environment

Benefits

• Competitive NET monthly salary
• 13th-month salary & performance bonus
• Flexible working hours (Monday–Friday)
• 12 days annual leave + 24 remote working days per year
• Company trips, team bonding activities, and modern working environment