The Vigo ★ 2.2

1. Martech Operations (ZMA / ZBS / Automation):

● Execute campaign setup on ZMA platform: Minigame deployment (in collaboration with CNV) & ZBS setup and support sales enablement

● Perform QA and validation: Automation flows (CRM/CDP) & Customer journey and campaign logic

● Ensure all deliverables meet requirements before go-live

2. SEO/AEO/GEO & Website Operations (Bridge & Key Contact)

● Act as key contact between Vigo, BUs and agencies for SEO/AEO/GEO & Website (content, UX/UI)

● Align SEO/AEO/GEO strategy with BUs’ business goals and campaign priorities

● Coordinate agency execution, track progress and ensure delivery quality

● Manage website content (blog, campaign) and optimize for SEO, lead & UX

3. Cross-Functional & Cross-BU Collaboration & Vendors

● Act as the main coordinator for campaign execution across: Marketing, Sales, Medical team & External vendors (CNV, Bizfly …)

● Track progress, follow up tasks, and ensure on-time delivery

QUALIFICATIONS & EXPERIENCES[1] :

● Bachelor’s degree in Marketing, Business, Information Systems, or related fields

● > = 3 years of experience in:

○ Marketing Operations / Digital Marketing / CRM / Project Coordination

○ Experience in campaign execution or working with marketing systems/platforms

● Experience working with cross-functional teams or vendors is preferred

CORE COMPETENCIES:

Operations & Execution

● Strong ability to manage multiple tasks and ensure execution quality

● Detail-oriented with high sense of responsibility

Coordination & Communication

● Ability to work across teams and manage stakeholders effectively

● Clear communication and follow-up skills

Structured Thinking

● Ability to understand and translate business requirements into actionable tasks

● Organized and process-oriented mindset

Ownership & Reliability

● Proactive problem-solving attitude

● Strong ownership of tasks and timelines