The Vigo ★ 2.2

1. Data Dashboarding & Reporting (Internal Data):

● Build, maintain, and optimize daily/weekly/monthly tracking dashboards for internal Marketing Performance.

● Process and analyze internal Vigo Sales reports specifically for the H&B (Health & Beauty) and H&A (Health & Appliances/Aesthetics) categories.

● Ensure data accuracy and provide clear visualizations using BI tools (PowerBI, Looker Studio, etc.) so stakeholders can easily track internal business health.

2. Market Intelligence & Social Listening (External Data: DEMI & KEMI):

● Manage, track, and extract external data through DEMI (E-commerce market share, competitor pricing, category performance) and KEMI (KOC/KOL performance, affiliate trends on E-commerce platforms).

● Set up tracking queries and monitor discussions across social platforms using Social Listening tools to track brand health and customer sentiment.

● "Listen" to the market to identify emerging trends, potential PR risks, or new consumer needs within the Beauty & Wellness sector.

3. Early Success Signals & Solution Escalation (Insights):

● Combine internal performance data (Sales, Marketing) with external market intelligence (DEMI, KEMI, Social Listening) to consistently identify early success signals (e.g., a rising product trend from KOCs, a viral content angle, or a spike in specific SKU demand on e-commerce).

● Provide useful, structured data that empowers cross-functional teams to quickly escalate and deploy business solutions.

● Ensure that the extracted data actively supports strategic initiatives such as enhancing brand image, driving sales, and optimizing product mapping to meet market demands.

QUALIFICATIONS & EXPERIENCES:

● Bachelor’s degree in Data Science, Business Analytics, Marketing, Economics, or related fields.

● >= 3 years of experience as a Data Analyst, Marketing Analyst, or Market Insights Executive.

● Strong proficiency in Data Visualization tools (Power BI, Google Looker Studio, Tableau) and Excel/Google Sheets.

● Hands-on experience with Social Listening tools and E-commerce data platforms (Metric, YouNet ECI, etc.).

● Basic understanding of SQL or ability to query relational databases.

● [Plus] A strong passion for and ability to leverage AI in data processing and analysis.

● [Advantage] Passion for and knowledge of the Beauty & Wellness industry.

CORE COMPETENCIES:

● Cross-Functional Collaboration: Proven ability to work seamlessly across. departments, with a strong capability to communicate, align, and present data effectively to Department Heads and senior stakeholders.

● Analytical & Structured Thinking: Ability to connect dots between scattered data sources (Internal Sales vs. External DEMI/KEMI Trends) to form a cohesive story.

● Operations & Execution: Strong ability to clean, process data efficiently, and deliver accurate dashboards on time.

● Market Awareness: Highly sensitive to trends, customer sentiments, and market shifts in the Beauty/Retail sector.

● Ownership & Reliability: Proactive problem-solving attitude; takes full responsibility for data accuracy and reporting timelines.