Japfa Comfeed Việt Nam ★ 2.1

A. Employer Branding (70–80%)

· Develop and lead the country-level Employer Branding strategy and execution plan aligned with business growth and hiring demands.

· Partner with TA team and Business Leaders to co-create and implement EB initiatives across all Business Units.

· Plan and execute Employer Branding campaigns and activities across channels (social media, job platforms, career fairs, university engagement, internal branding, etc.).

· Own content creation including articles, social posts, and campaigns to promote Japfa as an employer of choice.

· Ensure consistent employer branding messaging and identity across all channels and touchpoints.

· Manage and optimize EB channels (LinkedIn, Facebook, career site, etc.) to maximize reach and engagement.

· Track, analyze, and improve EB performance metrics (engagement, reach, application conversion, etc.).

B. Sourcing Strategy & Talent Pipeline (10–15%)

· Analyze existing candidate sources and pipeline quality across BUs.

· Propose and implement sourcing plans to support hiring needs (especially for critical roles).

· Explore and expand new sourcing channels (referrals, social sourcing, partnerships, etc.).

· Build and maintain talent pools for key positions.

C. Reporting & Analysis (10–15%)

· Prepare and manage Talent Acquisition reports (source of hire, pipeline status, hiring performance).

· Provide insights and recommendations to improve sourcing efficiency and EB impact.

· Track key recruitment metrics such as time-to-fill, cost-per-hire, and conversion rates.

· Bachelor’s degree in HR, Marketing, Business, or related fields.

· 2–4 years of experience in Employer Branding / Recruitment Marketing / Talent Acquisition.

· Strong content creation and storytelling skills.

· Good analytical mindset with ability to read and interpret data.

· Strong stakeholder management and communication skills.

· Creative, proactive, and result-driven.