SX - TM - DV Lê Trần ★ 3.0

Workplace: No. 28, Street 19, Binh Trung Ward, Ho Chi Minh City, Vietnam

Position Objective

- Build, launch, and manage the company’s direct-to-consumer (D2C) international digital storefronts from scratch. The primary mission is to optimize product discoverability, drive growth, and convert initial cross-border test shipments into healthy, highly efficient sell-through rates.

- Context: Sourcing leadership will handle heavy contract pricing and sign-offs for overseas 3PL and warehouse infrastructure. The E-commerce Lead will champion absolute operational ownership post-signature, focusing entirely on growth, compliance, and multi-channel optimization.*

Platform Setup & Compliance Management (30%)

- Establish, verify, and scale marketplace merchant accounts, ensuring complete brand protection and setup optimization (including Brand Registry and fulfillment networks).

- Oversee product compliance pathways by coordinating with international testing laboratories to secure necessary retail market certifications (including BIFMA X5.1, ISTA 3A/6A, Prop 65, and CARB Phase 2).

Listing, SEO & Content Strategy (25%)

- Own the product lifecycle on the frontend, handling all catalog creation, variations, and active listing health.

- Author high-converting, SEO-optimized English product copy designed for maximum organic reach.

- Direct digital asset execution, managing 3D renders, video content, and enhanced brand layouts (A+ Content) to deliver a premium customer experience.

Performance Marketing & Growth (25%)

- Structure, deploy, and meticulously optimize digital Pay-Per-Click (PPC) ad campaigns to ensure high visibility and conversions.

- Manage substantial monthly marketing budgets, driving down ACOS/TACOS via daily A/B testing on keyword bidding, placements, and ad creatives.

Inventory Optimization & Risk Mitigation (20%)

- Closely monitor daily, weekly, and monthly commercial metrics to accurately forecast velocity and market demand.

- Run rigorous stock control analysis at overseas 3PL facilities to prevent costly stockouts or storage overages.

Proactively design exit and liquidation strategies with alternative off-price partners and liquidation channels to purge slow-moving stock and free up working capital.

Customer Support & Operational Management

- Lead foreign customer service operations, responding to international buyer messages in professional English, managing claims, and smoothing order fulfillment issues.

- Conduct deep-dive market and competitor analysis; deliver granular, data-backed performance reports to executive leadership.

● Education: Degree in Business, Marketing, International Commerce, or E-commerce equivalents.

● Hands-on Experience: Proven, practical track record in operational management of global e-commerce merchant platforms. Deep preference will be awarded to individuals who have successfully scaled and launched at least one furniture or heavy-bulky home category SKU in Western markets. Experience handling digital advertising budgets of $5K+/month is required, alongside a thorough understanding of marketplace fee structure matrices.

● Analytics & Toolkit: Elite proficiency using global e-commerce keyword trackers, search analytic suites (Helium10/Jungle Scout or equivalent), and high-level analytical spreadsheet modeling.

● Cross-border Competency: Solid grasp of international logistics principles—including HS classification, customs clearance entry protocols, and target market Incoterms. Standalone independence in a high-ownership, pioneering environment. Fluent written and verbal English communication is mandatory.