Robert Walters ★ 4.3

Salary: Competitive

Location: Ho Chi Minh

Keywords: Retail Marketing, Consumer Electronics, Trade Marketing, Business Intelligence, Merchandising

Our client is seeking a Retail Marketing Head to join their team in Ho Chi Minh or Hanoi office. This role offers an exciting opportunity to develop and execute comprehensive trade marketing plans that enhance customer engagement, drive commercial excellence, and elevate brand presence in the retail landscape. The successful candidate will leverage their expertise in business intelligence, merchandising, and trade program management to propel growth and adaptability in an ever-evolving market.

• Develop and execute comprehensive trade marketing plans.
• Leverage expertise in business intelligence, merchandising, and trade program management.
• Propel growth and adaptability in an ever-evolving market.

What you'll do:

As a Retail Marketing Head, you will be at the forefront of developing comprehensive trade marketing plans that enhance customer engagement. Your role will involve analyzing market trends, shopper behavior, and competitor activities to inform strategic decision-making. You will also be responsible for devising effective retail strategies, promotional campaigns, and sales-driving initiatives. Your ability to spearhead customer-centric campaigns will be crucial in fostering brand loyalty and advocacy. Furthermore, your innovative approach to retail display will maximize shelf presence and sales. Lastly, your leadership skills will come into play as you lead the launch of new products or services across various retail channels.

• Analyze market trends, shopper behavior, and competitor activities to inform strategic decision-making.
• Leverage data-driven insights to develop targeted marketing campaigns and optimize resource allocation.
• Continually monitor and report on the effectiveness of trade marketing initiatives.
• Devise and implement effective retail strategies, promotional campaigns, and sales-driving initiatives.
• Spearhead the creation and execution of customer-centric campaigns that foster brand loyalty and advocacy.
• Develop and implement innovative retail display and visibility strategies to maximize shelf presence and sales.
• Design and manage comprehensive trade programs that incentivize and support our retail partners.
• Lead the launch of new products, services, or brand adaptations across our retail channels.

What you bring:

The ideal candidate for the Retail Marketing Head position brings a wealth of experience in retail marketing along with a proven track record of success. You possess exceptional analytical skills with the ability to translate data into actionable insights. Your strong commercial acumen coupled with a deep understanding of retail dynamics will be crucial in this role. Your proficiency in developing integrated marketing campaigns across multiple channels, including digital media, will be highly valued. Furthermore, your excellent communication skills will enable you to articulate complex ideas clearly and persuasively.

• University degree
• Fluency in English (Speaking and Writing)
• Exceptional analytical skills with the ability to translate data into actionable insights
• Minimum 12 years of experience in marketing with a proven track record of success
• Expertise in business intelligence, commercial excellence, customer engagement, merchandising, trade program creation, and activation
• Strong commercial acumen with a deep understanding of retail dynamics including pricing strategies
• Proficiency in developing integrated marketing campaigns across multiple channels including digital media
• Excellent communication skills with the ability to articulate complex ideas clearly

What sets this company apart:

Our client is a leading player in the consumer electronics industry with a strong presence in Vietnam. They are known for their commitment to innovation and excellence, offering high-quality products that meet the evolving needs of consumers. They foster a collaborative work environment where employees are encouraged to bring fresh ideas and perspectives. This is an exciting opportunity to join a dynamic team and contribute to the growth of a reputable brand.

What's next:

Ready to take your career to the next level with this exciting opportunity?

Apply today by clicking on the link!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.