CÔNG TY TNHH GS25 VIETNAM ( cửa hàng GS25) ★ 3.0

I. WHAT WILL YOU DO?
The Trade Marketing Team Leader is responsible for developing and executing trade marketing plan, tracking effectiveness, managing budget and activation initiatives to drive sales and revenue.

1. Trade Marketing Lead
- Planning: develop and execute trade marketing plan aligned with consumer trends and the competitive landscape.
- Tracking: measure and report on the effectiveness of trade marketing activities and providing recommendations for improvement.
- Budget control: develop and manage budgets of related trade marketing activities.
- Team management: support Line Manager in training and managing team members

2. Promotion and Store Activation
- Promotion program: coordinate with MD to propose monthly promotion program to drive sales and revenue.
- Promotion deployment: manage the deployment of approved promotion program to store including setting-up promotion scheme on the system, completing the related legal documents and actively communicating/solving issues related to promotion.
- Promotion tracking: track the performance of promotion program weekly, recommend and take lead on appropriate actions for improvement.
- Production: coordinate with Design and manage suppliers to produce POSM and related promotion display types at stores (LCD, POS…).
- Store activation: coordinate with OP to implement in-store activation activities to push sales including store opening, push sales events, …

3. Membership
- Membership program: propose monthly plan including initiatives, program to increase customer loyalty and membership.
- Membership deployment: manage the deployment of membership activities actively communicating/solving issues related to membership.
- Membership tracking: track the performance of membership program weekly, recommend and take lead on appropriate actions for improvement.

4. Others: Perform other tasks as assigned by Line Manager.