SMART-LINK VIỆT NAM

Business & Marketing Strategy focus on (Bear/Joyoung)

- Main responsibilities oversee the brand’s online sales and development of an excellent user experience and customer journey online

- Responsible for developing an overall marketing strategy, monthly business plan, and competitive growth strategies.

- Translate marketing & category plans into a business framework and optimize commercial opportunities

Campaign Planning

- Lead campaign planning, and strong & holistic execution through partnering with internal teams (Account, E-commerce & Operations) & vendors to align and achieve business goals. Include Digital activities (Digital Ads, Tik Tok KOC/KOL & media corporation) into business strategy as a pillar and generate key learnings for function.

- Judge and track media plan and control target achievements post-campaign regularly.

Media/ KOL Relations:

- Support the Manager and the team to maintain a strategic relationship with the company's network of Media and KOLs/KOCs

- Execute media & KOL relations projects

Budget Management:

- Under the leadership of the Manager – manage external agencies and assigned budgets with a Cost and Value mindset, while ensuring excellent execution, and committed KPIs and ROI with all plans and campaigns.