Easia Travel ★ 3.4

1. Digital Platform Ownership & Operations

• Own Easia Travel’s core digital platform ecosystem (internal and partner-facing)
• Act as product owner: define priorities, manage backlog, and arbitrate scope
• Drive pragmatic, delivery-focused development with internal teams and external agencies
• Ensure platform stability, performance, security, and access management
• Establish clear operational workflows and documentation
• Ensure strong coordination between platform, CRM, ERP, and other internal systems

2. Website Ownership & Rebuild

• Own the overall architecture and operational performance of Easia Travel’s public website(s)
• Lead the website rebuild project in coordination with brand, content, and external developers
• Ensure the website rebuild is aligned with the digital platform rollout and long-term architecture
• Make clear trade-offs between scope, timelines, and quality to ensure delivery
• Ensure content structures support scalability, SEO fundamentals, and future RevOps needs

3. Project & Delivery Management

• Take over ongoing digital projects and bring them to completion with clear timelines
• Refocus projects toward pragmatic, delivery-driven outcomes
• Define MVPs, phased rollouts, and clear success criteria
• Run regular project check-ins and stakeholder updates with a clear focus on decisions, next steps, and delivery progress
• Escalate risks early and propose concrete solutions

4. Agency & Stakeholder Management

• Act as primary interface with web development and technical agencies
• Translate business needs into clear, actionable technical requirements
• Coordinate with internal stakeholders across Marketing, Sales, Production, and IT
• Manage expectations and ensure alignment between teams
• Coordinate a wide range of internal stakeholders with varying levels of digital maturity, ensuring alignment without slowing down delivery
• Translate technical or digital topics into clear, accessible language for non-specialist teams
• Build trust and credibility through clarity, reliability, and follow-through rather than authority or hierarchy
• Balance listening and inclusion with the ability to move forward and make decisions when consensus is not possible

5. Team Management & Enablement

• Line-manage the Digital Marketing Executive (or equivalent execution role)
• Set clear priorities and standards for day-to-day digital operations
• Ensure knowledge transfer, documentation, and continuity
• Coach team members through hands-on collaboration and practical problem-solving

6. AI Mindset & Enablement

The Marketing Operations Manager is expected to promote and apply an AI-first mindset across digital operations and platforms. This role does not require building or developing complex AI solutions. Instead, it requires the ability to:

• Understand the strategic importance of AI as a productivity and quality lever
• Identify practical use cases where AI can improve workflows, reduce manual effort, or enhance consistency
• Integrate AI tools pragmatically into digital platforms, content processes, and internal operations
• Encourage adoption of AI-supported workflows across the marketing team, while maintaining quality, control, and data discipline
• Actively monitor emerging AI capabilities relevant to marketing operations and digital platforms, and assess their applicability in a realistic, business-driven way

1. Competency

• 5–8+ years of experience in digital operations, product management, or platform-focused roles
• Proven experience managing complex digital platforms or ecosystems
• Strong project delivery track record
• Experience identifying, hiring, and working with external development agencies and/or freelancers
• Ability to translate business needs into practical technical decisions
• Strong organisational skills and comfort with ownership and accountability
• Experience with B2B platforms, CRM integrations, or RevOps environments
• Familiarity with HubSpot or similar tools
• Experience in travel, hospitality, or complex service businesses

2. Education

• University: Bachelor’s or Master’s degree in a related field