WALL STREET ENGLISH ★ 3.1

1. Content Strategy (Multi-Platform)

• Build an integrated content strategy and editorial calendar across owned, earned, and paid channels (Website/Blog, SEO, Email/CRM, LinkedIn, Facebook, TikTok, YouTube, Community platforms, PR).

• Define content pillars, messaging frameworks, and audience personas; ensure consistency with brand narrative and business goals.

• Plan content formats by channel (longform, shortform, video scripts, live formats, carousels, guides, whitepapers, UGC/community content).

• Partner with Performance Marketing to align content with funnels (awareness, consideration, conversion, retention) and repurpose hero content into multi asset campaigns.

2. Community Building & Engagement

• Develop a community growth strategy for organic channels (e.g., social groups, Facebook Groups, forums, loyalty hubs).

• Establish moderation guidelines and escalation playbooks; monitor sentiment and engagement health metrics.

• Identify and activate advocates/KOLs/creators; manage ambassador programs.

3. Team Leadership & Operations

• Lead, mentor, and develop a highp erforming content team (writers, editors)

• Define workflows, SLAs, content QA standards, and version control.

• Manage resourcing, prioritization, and sprint planning with clear briefs and deadlines.

4. Creative Briefing & Designer Collaboration

• Translate strategy into actionable creative briefs (objective, audience, single minded message, mandatories, tone, references, spec).

• Manage designers’ output (static, motion, video thumbnails, infographics, layouts) to deliver concept and performance goals.

• Run structured feedback cycles; approve final assets with brand and accessibility standards met.

5. Copywriting Excellence

• Oversee content quality: voice, grammar, storytelling, formatting, and accessibility.

• Own the style guide and taxonomy; ensure brand and legal compliance.

• Implement SEO best practices (keyword strategy, interlinking, metadata, schema basics) and collaborate with SEO/Performance for continuous optimization.

• Creating script and delivers effective sales presentations on social media, media (MC script, sales presentation script, testimonial script, interview script)

• Writing clear and attractive copy with a distinct voice for content

6. Measurement & Optimization

• Define channel level KPIs and OKRs; build dashboards with Marketing Analytics.

• Run A/B tests on headlines, formats, hooks, CTAs, and publishing times; use insights to iterate.

7. Cross Functional Collaboration

• Partner with Business Units, Brand Manager, Performance for narratives, launches, and campaigns.

• Ensure content supports lead generation and lifecycle programs (nurture streams, onboarding, retention).

• Required Competencies

  · Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity

  · Proven experience building multi‑platform content strategies tied to growth outcomes.

  · Strong editorial judgment, storytelling, and ability to turn insights into narratives.

  · Community building and social engagement expertise (program design, moderation, activation).

  · Proficient at writing/rewriting briefs and giving actionable creative feedback.

  · Data‑driven mindset; comfort with dashboards, experimentation, and iterative improvement.

  · Team leadership: coaching, prioritization, conflict resolution, and stakeholder management.

  · Expertise using SEO best practices to write creative copy that includes effective keyword placement

  · Excellent verbal communication skills with a good command of the English language

  · Extremely computer literate, especially with how to write, interpret, …

  · Advanced written communication skills and an ability to read copy in English

  · Experience with social media engagement strategies and best practices

  · Strong skills in creating original content that targets a specific audience and meets company objectives

  · Basic technical knowledge of MS Office and WordPress

  Qualification and Experience Required

  · Bachelor’s degree in Journalism, Marketing, Communications, or a related field.

  · Minimum of 4 years of experience in content creation, copywriting, or digital marketing, with a proven track record of delivering high-quality content.

  · At least 2 years in a managerial or supervisory role, demonstrating the ability to lead teams, manage creative workflows, and mentor junior staff.

  · A strong portfolio showcasing successful content campaigns or strategic projects is highly preferred