Thoughtful Media Group

We are seeking a Creative Strategist in Vietnam. The Creative Strategist will be responsible for overseeing all branded content. This role will be the expert in understanding brand and branding messages as well as airing platforms in line with local consumer and market insight. As such the ideal execution is to craft brand solutions that serve as entertainment in and of themselves. This role is expected to have excellent knowledge, experience, and interest to drive and lead branded content concepts/ideas and provide creative direction. This role will lead the development of all digital content initiatives in all forms to drive business revenues. An ideal candidate must be a quick learner who is willing to learn, has strong communication skills, and likes working in a fast-paced, growing company.
This individual will have the opportunity to grow with one of the largest digital advertising and Multi-Channel-Network (MCN) companies in Asia, backed by a NASDAQ-listed technology company.

*Role and Responsibilities
Job duties include but are not limited to:
● Manage content creative team and take responsibility in driving branded content as well as other content creations in various forms (include but not limited to Original Contents, Marketing asset contents,). This will include every step of the process from pitching branded content projects such as Full Digital Campaign, Viral, and Content Series to conceptualizing the new idea, original IPs, marketing events, creating slides for proposal decks and carrying out creative pitches.
● Provide non-branded content formats for in-house production. The top priority is to drive branded content business revenue.
● Collaborate with the Art team and Production team in providing pitching decks, presentations.
● Deliver original branded content ideas to stand out in the industry for creativity and relevance in line with local market insights and consumer landscape.
● Supervise production process to maintain the highest quality in terms of content and aesthetic aspects from pre- to post-production to ensure the best quality output in alignment with the Sales Director.
● Keep track of industry trends and best practices to be on top of the branded content business and add value to the overall team by conducting periodic competitive creative audits and sharing with the larger team quarterly. - Always ready to take new responsibilities and drive business by setting examples across creativity, integrity, positivity and discipline.