Rechic ★ 2.0

1. Product Strategy and Vision:

- Define product vision and objectives: Establish overall direction and specific goals for the

product, ensuring alignment with the business strategy of each sales channel. Ensure product

objectives align with overall business goals and market needs.

- Market research: Analyze customer needs, market trends, and competitors to identify

opportunities and challenges.

- Develop product roadmap: Plan the product development journey from concept to launch,

including key milestones and timelines.

2. Product Development and Management:

- Gather product requirements: Collaborate with stakeholders (customers, sales, technical teams) to

collect and define detailed product requirements.

- Develop product documentation: Create detailed descriptions of product features and

functionalities, including requirement documents and technical specifications.

- Manage development process: Oversee and track product development progress, ensuring effective

cross-functional collaboration and timely execution.

3. Market Research and Analysis:

- Customer analysis: Study customer behavior and needs to shape products that align with market

demands.

- Competitive product evaluation: Compare the company’s products with competitors to identify

strengths and weaknesses, driving product improvement strategies

- Collect customer feedback: Utilize surveys, interviews, and usage data to gather insights

and refine the product accordingly.

4. Sales, Inventory, and Promotions:

- Manage OTB budget: Oversee Open-to-Buy (OTB) budget for the financial year and allocate it

monthly.

- Sales and inventory tracking: Monitor product performance, inventory turnover rates across

categories, and plan promotional activities.

- Develop promotional campaigns: Create strategies to boost sales through discounts and marketing

programs.

- Evaluate promotion effectiveness: Track and assess the impact of promotional campaigns, adjusting

strategies as needed.