Monroe Consulting Group Vietnam ★ 4.4

Mô tả Công việc

Company Profile:

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of the pioneer enterprises in Vietnam’s Childcare goods manufacturing sector. Our client is seeking a Brand Manager.

Job Summary:

The ideal candidate will have a solid experience in new product development, with a strong understanding of market trends and the ability to develop and execute product strategies that drive growth and profitability.

Job Responsibilities:

• Develop and execute annual brand plans, including product line extensions, promotional campaigns, and marketing initiatives in accordance with company goals and objectives.
• Conduct market research and analysis, constantly evaluating market trends, consumer insights and competitive activities to provide ongoing recommendations for brand positioning and business strategy.
• Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability.
• Collaborate with cross-functional teams to ensure consistency of brand image across all channels, including packaging, advertising, digital marketing, social media, public relations, and sales collateral.
• Lead new product development initiatives, collaborating with R&D and supply chain teams to identify new opportunities that will drive brand growth.
• Manage agency partners related to advertising creative and media planning to ensure successful execution of marketing plans.
• Collaborate with sales teams to develop and implement effective trade promotions and sales programs.
• Monitor key performance indicators and metrics, tracking brand performance and competitive activity to provide recommendations for business strategy.