MAXIDI VIỆT NAM ★ 5.0

We are looking for a Senior Designer / Creative Director who can lead the creative direction of Maxidi’s visual identity across Private Label, packaging, campaigns, POSM and in-store communication.

This is not simply a graphic design role. We are looking for a creative thinker with a strong commercial mindset who understands how design can influence customer behaviour and drive sales.

The ideal candidate can turn a commercial objective into a strong creative concept and take it from idea → visual concept → 3D/AI visualisation → final production.

Key Responsibilities

1. Creative Direction & Concept Development

• Lead creative concepts for Maxidi campaigns, promotions, seasonal activities and commercial initiatives.
• Develop strong and distinctive visual concepts that attract attention and create customer engagement.
• Translate Marketing and commercial briefs into creative solutions.
• Develop and maintain a consistent visual direction across Maxidi communication channels.
• Challenge conventional ideas and bring fresh, innovative creative approaches.

2. Private Label & Packaging Design

• Lead the creative development of Maxidi Private Label packaging across different categories.
• Create packaging that stands out on shelf, is easy to recognise from a distance and is clearly differentiated from established brands.
• Develop a distinctive and consistent PL visual identity while allowing individual product categories to have their own personality.
• Understand shelf impact, colour, typography, imagery, hierarchy and pack architecture from a shopper perspective.
• For food products, create packaging that is appetising, desirable and makes customers want to pick up and try the product.
• For non-food products, create packaging that communicates the key benefit and creates a strong motivation to purchase.
• Work with Category Management, Marketing and suppliers from concept development through to final artwork and production.

3. 3D Design & AI-Generated Visuals

• Develop high-quality 3D product visuals, renders and mock-ups.
• Use AI-generated visuals and emerging creative technologies to develop concepts quickly and efficiently.
• Create realistic product and retail visualisations for presentations, campaigns and POSM.
• Continuously explore new AI and 3D tools to improve creative quality and speed of execution.

4. POSM & Retail Creative

• Develop innovative POSM concepts designed to create strong in-store visibility and commercial impact.
• Lead creative development for:
  • Window posters
  • Gondola ends
  • Top boards
  • Banners
  • Wobblers
  • Shelf communication
  • Promotional displays
  • Seasonal and thematic installations
• Ensure POSM is visually impactful while being practical, cost-effective and suitable for store execution.
• Develop creative solutions that help customers notice, understand and purchase the promoted product.

5. Campaign & Marketing Creative

• Develop Key Visuals for major commercial and thematic campaigns.
• Adapt creative concepts across flyers, Facebook, TikTok, digital, POSM and in-store communication.
• Ensure strong visual consistency across all campaign touchpoints.
• Present creative concepts to Marketing and senior management and explain the commercial rationale behind the design.

6. Creative Leadership

• Provide creative direction and quality control for internal and external design work.
• Review, challenge and improve creative outputs to ensure they meet Maxidi's standards.
• Brief and manage freelance designers, agencies and production partners when required.
• Build a strong creative culture focused on innovation, speed, quality and commercial effectiveness

• 5+ years of professional design experience, ideally in retail, FMCG, branding, packaging or advertising.
• Strong portfolio demonstrating creative concept development and commercial design thinking.
• Strong expertise in 3D design and visualisation.
• Proven experience with AI-generated visuals / AI creative tools.
• Strong packaging and branding experience; Private Label experience is highly desirable.
• Strong understanding of retail POSM and shopper behaviour.
• Proficient in Adobe Creative Suite and relevant 3D/AI tools.
• Strong understanding of typography, colour, composition, imagery, branding and visual hierarchy.
• Excellent eye for shelf impact and packaging differentiation.
• Able to balance creativity, commercial objectives, production feasibility and cost.
• Strong communication and presentation skills.
• Able to work independently, manage multiple projects and deliver under tight deadlines.