Jollibee Việt Nam ★ 3.5

- Work location: Hybrid Phú Yên / Nha Trang/ Quy Nhơn

- Market: (Quy Nhơn, Phú Yên, Nha Trang, Đà Lạt, Phan Rang, Buôn Ma Thuột)

- Report to: Trade Marketing Assistant Manager

- Working time: Monday - Friday

JOB SUMMARY:

• Executes regional trade marketing activities and campaigns under the guidance of the Assistant

• Manager, ensuring timely rollout, accurate reporting, and consistent execution quality across

assigned clusters.

• Coordinates closely with Operations, Brand, and vendors to monitor implementation, resolve issues, and identify improvement opportunities for future activations.

PRIMARY RESPONSIBILITIES:

1. Area Execution Leadership & POSM Governance

• Lead and oversee the execution of all Regional Trade Programs and promotions within the assigned Area, delivering on-time, on-brand, on budget, ensuring strict adherence to the standards and execution guidelines set by the Assistant Trade Manager

• Manage, coach, and deploy the team of Trade Marketing Specialists within the Area, assigning tasks, setting execution targets, and monitoring their daily performance and store coverage

• Oversee the Area’s POSM inventory and distribution cycle, ensuring timely, accurate delivery, and quality installation of all Merchandising materials at every existing store

• Conduct routine, detailed store audits and on-site quality checks (QC) to ensure “Perfect Store” with the highest level of execution quality and immediate correction of non-compliance issues

2.Performance Tracking, Analysis & Operations Enablement

• Track and analyze key store performance metrics (e.g., Sales Uplift from promotions, Merchandising compliance scores, competitor activities) within the Area, identifying specific store clusters requiring immediate attention

• Generate timely and accurate performance reports (execution photos, compliance data, market feedback) for the Assistant Trade Manager and the Regional Operations counterpart

• Collaborate daily with Area Operations to address local execution issues, ensure product availability, and provide necessary Trade support

• Identify and document localized consumer/competitor insights and report actionable insights to the Regional Assistant Trade Manager for potential localized program adjustment.

3.Vendor & Resource Management

• Manage the relationship and performance of local vendors/agencies involved in POSM installation, maintenance, or local activation activities, holding them accountable to service level agreements (SLAs)

• Manage the Area’s expense budget for Trade activities, collecting and verifying all invoices and expense claims from Specialists and vendors to ensure financial transparency and accurate reporting

• Conduct regular performance reviews with Specialists, setting clear individual KPIs related to execution quality, store coverage, and compliance

• Ensure Specialist/ Assistant is fully trained on Trade MTK 101, new promotional mechanics, Merchandising standards, and Brand guidelines before program deployment

4. Business Support & Ad-hoc Project Management

• Proactively lead and complete ad-hoc projects as assigned, ensuring OTIF delivery, cost control, and risk mitigation.

REQUIREMENTS:

1. Education

• Bachelor‘s degree in Marketing, Business Administration, or related fields.

2. Experience

• At least 3 years of experience in Trade Marketing or Brand Activation, preferably in the FMCG or QSR industry.

3. Training / License / Certification

• Marketing Foundation.
• Project Management.
• Data Analytics (preferred)

4. Essential Traits

• Execution Discipline & On-ground Ownership.
• On-site Problem Solving & Risk Handling.
• Stakeholder Coordination & Effective Communication.
• Supervisory Skills.
• Sales Enablement Focus.
• Training & Performance Coaching.
• Data Integrity & Compliance Mindset.