Bảo hiểm Dai-ichi Life Việt Nam ★ 3.4

Drive social media engagement and personal branding effectiveness for Financial Consultants (FC) by identifying emerging trends, creating scalable content concepts, and leveraging AI technologies to produce innovative, high-quality content that can be personalized and adapted across individual social media channels.

This role serves as the bridge between social media trends, AI-powered content creation, and Financial Advisor personal branding to enhance online visibility, audience engagement, and lead generation.

1.Trend Research and Content Ideation

• Continuously monitor social media platforms including TikTok, Facebook, Instagram, YouTube, and emerging digital channels to identify viral trends, content formats, and audience interests.
• Translate trending topics into relevant content ideas suitable for FC and the financial services industry.
• Develop creative content frameworks, storytelling concepts, and engagement-driven social media campaigns.
• Anticipate market trends and proactively recommend new content opportunities to strengthen FC branding and visibility.

2. AI-Powered Content Creation

• Leverage AI tools and emerging technologies to create innovative social media content, including text, images, videos, scripts, captions, and multimedia assets.
• Design AI-assisted content production workflows to improve content quality, consistency, and speed.
• Continuously explore and adopt new AI platforms, tools, and techniques that enhance content effectiveness and creativity.
• Develop prompt libraries, templates, and best practices for scalable AI content generation.

3. FC Content Personalization

• Create adaptable content packages that FC can easily customize according to their personal brand, target audience, expertise, and communication style.
• Develop content guidelines and frameworks that maintain brand consistency while allowing advisor personalization.
• Support advisors in transforming centralized content into unique, authentic social media content.
• Ensure generated content aligns with company communication standards and regulatory requirements.

4. Content Performance Optimization

• Track content performance metrics including reach, engagement, shares, leads, and audience growth.
• Analyze social media data and insights to continuously improve content effectiveness.
• Conduct content testing and experimentation to identify high-performing formats and themes.
• Recommend optimization strategies based on performance results and industry benchmarks.

5. Training and Enablement

• Conduct training sessions and workshops for Financial Advisors on social media content creation and AI utilization.
• Share best practices, trend insights, and successful content examples across the agency network.
• Develop learning materials, toolkits, and resources that improve content creation capabilities among advisors.
• Act as an internal subject matter expert on AI-enabled content marketing and social media trends.

6. Other Tasks

• Prepare weekly and monthly reports on content performance and trend analysis.
• Support additional branding, marketing, and communication initiatives as assigned by the Line Manager.

· Strong understanding of social media platforms, digital culture, and content trends.

· Hands-on experience with AI content creation tools such as ChatGPT, Copilot, Midjourney, Canva AI, Runway, CapCut AI, or similar platforms.

· Excellent copywriting, storytelling, and creative thinking abilities.

· Experience in content marketing, social media marketing, or digital communications.

· Strong analytical skills with the ability to interpret content performance data and generate actionable insights.

· Knowledge of personal branding strategies and online community engagement.

· Ability to manage multiple projects and deadlines in a fast-paced environment.

· Strong communication, presentation, and stakeholder management skills.

· Experience in insurance, financial services, or agency distribution is an advantage.