Innisfree

Trade Marketing (70%)
• Developing and executing the Trade Marketing & Promotional Plan in line with brand objectives and managing the retailing A&P budget.
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers.
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing teams.
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
• Analyzing both internal and external sales (Sell-Through, Sell-Out) to identify distribution gaps, threats, and opportunities for the channels / retailers.
• Working with Demand Planner to monitor and improve accuracy of category sales forecast by channel & chain, in accordance with the monthly forecast schedule.
• Planning and managing the planograms, in-store visibility following brand guideline and concept.
• Identify sales gaps and work with the retailers to propose close-gap measures.
• Monitor and report competitive activities to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
E-commerce (30%)
• Support the execution of brand campaigns on e-commerce platforms
• Coordinate content creation for product listings, banners, landing pages, and promotional tools aligned with brand standards.Key Experience and Skills
Key Experience and Skills:
Bachelor's degree in Marketing, Sales, or Business Management.
2-3 years of experience in in trade marketing, e-commerce, or brand marketing (preferably in beauty/FMCG).
Strong understanding of retail channels, shopper behavior, and in-store execution.
Analytical mindset with ability to interpret data and translate into actionable insights.
Excellent project management, communication, and cross-functional collaboration skills.
Proficiency in MS Office (Excel, PowerPoint); experience with sales/market analysis tools is a plus.
Proactive, detail-oriented, and results-driven personality with passion for beauty and consumer brands.13th-month salary bonus
Private health care insurance
Full SHUI (Social, Health, Unemployment Insurance) contribution from the first working day
100% salary during the probation period
Birthday leave and special occasion gifts (e.g., Women's Day, birthday,...)
Exclusive employee discounts on company products