AEON MALL ★ 3.3

Responsible for supporting the operation and development of the B2B online business segment, ensuring sales growth, expanding the corporate customer base, and optimizing online performance. Simultaneously, coordinating across departments to implement sales, pricing, promotion, and customer experience strategies for the B2B channel.

1. Drive B2B Online sales growth and achieve business targets.
2. Manage daily B2B Online operations and customer experience.
3. Develop and maintain key corporate customer accounts.
4. Coordinate with cross-functional teams to ensure smooth execution.
5. Monitor sales performance, pricing, and operational KPIs.
6. Support promotion planning and commercial activities.
7. Lead, coach, and supervise B2B Online team members.
8. Identify opportunities for process and business improvement.

• Business Development & Sales Growth:
  1. Support in building and implementing B2B online sales growth strategies.
  2. Monitor and drive KPIs for revenue, margin, traffic, conversion, and customer retention.
  3. Develop the corporate client base:
  - Restaurants
  - Schools
  - Offices
  - Canteens
  - Agents/Resellers
  4. Identify opportunities to expand product lines and services for B2B clients.
  5. Propose weekly/monthly/quarterly sales promotion programs.

• B2B Online Operations:
  1. Manage the daily operations of the B2B online channel.
  2. Monitor order status, fulfillment, delivery SLAs, and customer satisfaction.
  3. Coordinate with Merchandising / Store Operations to ensure:
  - Inventory
  - Selling Price
  - Delivery Quality
  - Availability
  4. Control and improve operational processes to increase productivity.

• Pricing & Promotion Management:
  1. Analyze sales pricing and market competitiveness.
  Recommendations:
  - B2B pricing strategy
  - Bulk pricing
  - Promotion mechanic
  - Bundle deal
  2. Monitor campaign effectiveness:
  - ROI
  - Sales uplift
  - Customer acquisition
  3. Work with MD to optimize funding and promotion support.

• Customer Management:
  1. Build and maintain relationships with key B2B accounts.
  2. Coordinate complaint handling and improve customer experience.
  3. Gather customer insights to improve assortment and service.
  4. Support the implementation of loyalty programs or membership strategies for business customers.

• Team Management & Cross-functional Coordination
  1. Supports the management of the B2B Online team.
  2. Assigns tasks, tracks progress, and coaches team members.
  3. Serves as the main point of contact for coordination between:
  - System
  - Marketing
  - Merchandising
  - Finance
  - Store Operations
  4. Participates in developing SOPs and improving internal workflows.

• Data Analysis & Reporting
  1. Monitor and analyze:
  - Sales performance
  - Customer behavior
  - Product performance
  - Campaign effectiveness
  2. Prepare weekly/monthly/quarterly reports for management.
  3. Develop action plans based on data insights.

1 . Bachelor's degree in Business Administration, Economics, Commerce, or a related field
2 . At least 4-5 years of experience in Ecommerce, B2B Sales, Online Business, Retail, FMCG
3 . Experience working with large corporate clients, restaurant chains, hotels, and service companies
4 . Strong analytical skills, Business acumen is good, Negotiation & stakeholder management skills.
5 . Experience in team management or project leadership is an advantage.
6 . Preference will be given to candidates with experience in: Modern Trade Retail chain Online grocery Omni-channel business
7 . Have a commercial and customer-centric mindset.
8 . Strong project management and multitasking skills.
9 . Capable of working in a high-speed environment.

10. Excellent communication and relationship-building skills with clients and partners
2 . Strong analytical, strategic thinking, and problem-solving abilities.
3 . Ability to work independently and perform under sales pressure.
4 . Proficiency in MS Office (Excel, PowerPoint)
5 . Knowledge of: Pricing strategy, CRM, Digital marketing, B2B customer behavior, Good spoken and written English.