SAGEN Group ★ 3.4

- Monitor market trends, research consumer markets and competitors’ activities.

- Analyze brand positioning and consumer insight

- Translate brand elements into plans and go-to-market strategies

- Ensure harmony between the brand personality and the vision, mission, goals and strategy of the company

- Devise innovative brand communication campaigns

- Oversee marketing and advertising activities to ensure consistency with product strategy

- Anticipate risks for timely handling measures

- Measure and report performance of all marketing campaigns.

- Plaining and schedules for brands building that you are assigned to be in charge of.

- Plan and implement marketing plans for brands.

- Investigate and competitor analysis as well as opportunities based on market realities, customer trends and development goals of competitors.

- Connect your brand's operations with sales and other departments effectively.

- Coordinate closely with teams (design, operation) and agents of the Company to implement timely activities

- Supervise brand implementation, sales implementation, market demand analysis to propose appropriate actions.