DIANA UNICHARM ★ 2.9

1. Develop and propose comprehensive Marketing Plans, including budget allocation aligned with business objectives.

2. Lead product development and launch initiatives, from concept ideation to go-to-market execution.

3. Monitor and analyze brand performance, sales results, and market trends to identify opportunities and risks.

4. Plan, execute, and evaluate ATL & BTL activities, trade promotions, and activation programs to ensure effectiveness and ROI.

5. Manage marketing budgets, ensuring optimal allocation and accurate tracking of actual expenditures.

6. Collaborate cross-functional to ensure smooth execution of business plans.

7. Lead, coach, and develop marketing team members, ensuring high performance and capability building.

8. Demonstrate strong understanding of consumer behavior, needs, lifestyle trends, and insights to drive effective strategies.

9. Understand retailer behavior and channel dynamics to optimize trade strategies.

10. Possess solid marketing fundamentals and strategic thinking capability.

11. Perform other tasks as assigned by management in alignment with overall corporate objectives.

- University graduate, Degree with Marketing Background is an advantage;

- Minimum 3 years’ experience in brand management (FMCG sector) and at least 2 years’ experience in Brand Manager or Assistant Brand Manager position with proven track record;

- Good analytical skills, Creative, Very passionate;

- Proactive and takes initiatives;

- Hard-working and ready to work in high pressure environment;

- Very good oral & written Vietnamese and English;

- Good interpersonal skills;

- Able to work independently and as part of a team.