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* Campaign Management
- Execute campaigns and events, collect preliminary data and results in order to gain new market penetration, maintain market share and assist in campaign effectiveness analysis.
* Loyalty Management
- Assist in the execution of loyalty plan and monitor processes and systems in place in order to improve customer acquisition and retention.
* Customer Lifetime Measurement
- Collect and summarize customer lifetime data in order to assist in customer segmentation analysis.
* Engagement Marketing & Collateral Planning
- Translate and execute customer engagement activities onto various channels in order to maximize brand awareness and involvement and relevance of information for customers.
* General Marketing Operations
- Gather, manage and organize data for market research and insights and render business support in order to ensure efficient operational processes.