Wipro Consumer Care Vietnam ★ 3.5

1. MT Trade MKT Planning:

- Research shopper behavior at retail chains

- Collaborate with Brand department to develop NPD plans / Sales-Brief events

- Collaborate with MTP to develop promotional / on-top campaigns

2. Visibility & Merchandising:

- Design and produce point-of-sale materials (POSM) and promotional displays to ensure they are eye-catching and align with brand identity.

- Optimize display placement (Space Management/Planogram) on the shelves of retail chains.

3. Coordinate/Implemente Activations:

- Schedule, organize, and supervise activation activities at points of sale.

- Coordinate with Field Sales to implement programs to stores on time and accurately

4. Tracking & Post-Evaluation:

- Collect data and report monthly Sell-in and Sell-out

- Measure and evaluate “Post-Campaign Evaluation”

- Update competitor activities and provide feedbacks/proposals of all competitive activities

- Experience: at least 2 years of experience in MT TMKT (experience with Personal Care/Home Care is an advantage)

- Understanding of Modern Trade channel: knowledge of operations,reailer chaines , KPIs “Sell-out, ROI, Coverage”

- Skills: Strong negotiation, project management, and data analysis skills

- Qualities: Excellent communication skills, flexibility, creativity, and the ability to collaborate across departments